E-Bank Customers Less Satisfied
Marketing

E-Bank Customers Less Satisfied

23y Robyn Greenspan

E-Bank Customers Less Satisfied

Online banks that adopt customer satisfaction strategies are likely to see a return on the investment. Read More...

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Who Really Controls E-Mail Delivery, Part 2
Email

Who Really Controls E-Mail Delivery, Part 2

23y Ben Isaacson

Who Really Controls E-Mail Delivery, Part 2

Techniques to increase user confidence and delivery success. Read More...

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Why Wait for Broadband?
Marketing

Why Wait for Broadband?

23y Jeremy Lockhorn

Why Wait for Broadband?

Online already works, so quit waiting for some magical broadband penetration number before diving in. Read More...

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Atlas DMT Buffs Up Reach Forecaster
Media

Atlas DMT Buffs Up Reach Forecaster

23y Brian Morrissey

Atlas DMT Buffs Up Reach Forecaster

The latest version of its media-planning tool covers more Web sites and dips deeper into MSN. Read More...

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Online Branding: The Next Generation
Marketing

Online Branding: The Next Generation

23y Gary Stein

Online Branding: The Next Generation

Four solid attributes of strong online brands. Read More

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Does Google's AdSense Make Sense?
Marketing

Does Google's AdSense Make Sense?

23y Pamela Parker

Does Google's AdSense Make Sense?

Jury's still out on the search company's foray into the ad network business. Read More...

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The Power of Copy
Paid Search

The Power of Copy

23y Kevin Lee

The Power of Copy

Words, copy, message -- all are critical to the success of any search campaign (paid or not). Read More...

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Are You Sweating the Small Stuff?
Analytics

Are You Sweating the Small Stuff?

23y Bryan Eisenberg

Are You Sweating the Small Stuff?

For lack of a link, the conversion was lost. Read More

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Traffic Patterns of May 2003
Audience

Traffic Patterns of May 2003

23y ClickZ Stats Staff

Traffic Patterns of May 2003

Nielsen//NetRatings analyzes who is going where on the Web, and for how long. Read More...

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Senate Panel Overwhelmingly Passes Anti-Spam Bill
Media

Senate Panel Overwhelmingly Passes Anti-Spam Bill

23y Roy Mark

Senate Panel Overwhelmingly Passes Anti-Spam Bill

Calling for up to a year in prison and maximum fines of $1 million for spammers, Burns-Wyden measure goes to full Senate for consideration. Read More...

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HP Adds SpamSubtract to New PCs
Media

HP Adds SpamSubtract to New PCs

23y Ryan Naraine

HP Adds SpamSubtract to New PCs

The computer maker joins the industry-wide crusade, adding new anti-spam technology to the newest lines of HP Pavilion and Compaq Presario desktops. R...

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Taking the Anti-spam and Anti-virus Battle Outside
Email

Taking the Anti-spam and Anti-virus Battle Outside

23y Carl Weinschenk

Taking the Anti-spam and Anti-virus Battle Outside

As the volume of spam and viruses in circulation continues to proliferate, small and midsize enterprises are opting to outsource their anti-spam and a...

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Are Your E-mail Metrics Good, Bad, or Ugly?
Email

Are Your E-mail Metrics Good, Bad, or Ugly?

23y Jeanne Jennings

Are Your E-mail Metrics Good, Bad, or Ugly?

How’s your e-mail campaign going? You may not know unless you can compare it to something. Read More...

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Google Starts Self-Service for Content Ads
Media

Google Starts Self-Service for Content Ads

23y Brian Morrissey

Google Starts Self-Service for Content Ads

AdSense allows small publishers to sign up on their own to carry Google's content-targeted listings. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

IBM kicks off 3-D campaign; manual labor could solve challenge-response problem; few marketers measure search ROI. Read More...

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Confusion Over Paid Listings
Search

Confusion Over Paid Listings

23y Danny Sullivan

Confusion Over Paid Listings

Paid listings? Sponsored results? Searchers are confused. Read More...

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The Situation Placement Game
Marketing

The Situation Placement Game

23y Martin Lindstrom

The Situation Placement Game

Make your product the hero of the situation. Read More

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WSJ Online Targets Ads to User Interests
Media

WSJ Online Targets Ads to User Interests

23y Brian Morrissey

WSJ Online Targets Ads to User Interests

In alliance with Revenue Science, the Online Journal offers advertisers the chance to zero in on potential customers based on their past site visits. ...

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Microsoft, Bell Canada Partner
Media

Microsoft, Bell Canada Partner

23y Jeff Moore

Microsoft, Bell Canada Partner

The software giant and ISP sign a five-year deal that includes a co-branded portal, expanded availability of MSN 8. Read More...

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ActionableIntelligence, Step One
Analytics

ActionableIntelligence, Step One

23y Melaney Smith

ActionableIntelligence, Step One

Don't know the first thing about Web metrics? How to begin finding a solution -- today. Read More...

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Price Defines HDTV Purchase
Audience

Price Defines HDTV Purchase

23y Robyn Greenspan

Price Defines HDTV Purchase

Research indicates a correlation between the cost of high definition-capable sets and the adoption rate. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Tacoda releases registration tool; ValueClick buffs up MOJO ad server; AOL helps Boeing christen Dreamliner. Read More...

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BPA, I/PRO Merge Audit Services
Media

BPA, I/PRO Merge Audit Services

23y Brian Morrissey

BPA, I/PRO Merge Audit Services

The two organizations link up to provide third-party traffic validation to a combined customer base of more than 100 properties. Read More...

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How Often Should You E-Mail People?
Email

How Often Should You E-Mail People?

23y Paul Soltoff

How Often Should You E-Mail People?

Don’t aggravate your customers or leave money on the table. How to find that delicate balance. Read More...

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B-Blogs: Mega-Meta, Very Viral
Marketing

B-Blogs: Mega-Meta, Very Viral

23y Rebecca Lieb

B-Blogs: Mega-Meta, Very Viral

Are you laid-back enough to b-blog? Read More

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The 5 Percent Solution
Analytics

The 5 Percent Solution

23y Bryan Eisenberg

The 5 Percent Solution

The power of compounding helps you turn slow, steady improvement into booming growth. Read More...

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SEM Reach and Frequency
Paid Search

SEM Reach and Frequency

23y Kevin Lee

SEM Reach and Frequency

Planning and budgeting a search engine brand campaign. Read More

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Schumer Introduces No Spam Registry Bill
Media

Schumer Introduces No Spam Registry Bill

23y Roy Mark

Schumer Introduces No Spam Registry Bill

Legislation would impose criminal and civil penalties on spammers, including jail term for repeat offenders. Read More...

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