IAB: Online Ad Rebound Underway
Media

IAB: Online Ad Rebound Underway

23y Brian Morrissey

IAB: Online Ad Rebound Underway

UPDATE: Paid search and the big players powered the online ad market in 2002, setting the stage for a broader recovery in 2003. Read More...

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Paid Search Handbook, Part 2
Media

Paid Search Handbook, Part 2

23y Tessa Wegert

Paid Search Handbook, Part 2

Search is full of opportunities and rife with hazards. Part two of a two-part series. Read More...

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Online Ad Rebound Underway
Ad Industry Metrics

Online Ad Rebound Underway

23y Brian Morrissey

Online Ad Rebound Underway

Paid search and the big players powered the online ad market in 2002, setting the stage for a broader recovery in 2003. Read More...

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Grow a List: 3K to 11K in One Year
Email

Grow a List: 3K to 11K in One Year

23y Heidi Anderson

Grow a List: 3K to 11K in One Year

The eight measures a B2B services company took to quadruple its house list in only a year. Read More...

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Free Shipping Delivers Online Customers
Audience

Free Shipping Delivers Online Customers

23y Robyn Greenspan

Free Shipping Delivers Online Customers

E-tailers will find they have to give something away to keep customers and research suggests dropping the shipping charges. Read More...

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BPO Market to Reach $122B in 2003
Marketing

BPO Market to Reach $122B in 2003

23y ClickZ Stats Staff

BPO Market to Reach $122B in 2003

The worldwide business process outsourcing market seems unaffected by the economic downturn, growing nearly 11 percent in the last year. Read More...

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Search Engine Disclosure Ratings: May 2003
Search

Search Engine Disclosure Ratings: May 2003

23y Danny Sullivan

Search Engine Disclosure Ratings: May 2003

Full disclosure: Which search engines are following FTC guidelines? Read More...

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DoubleClick Rich Media Play Could Leave Others Poorer
Media

DoubleClick Rich Media Play Could Leave Others Poorer

23y Brian Morrissey

DoubleClick Rich Media Play Could Leave Others Poo...

UPDATE: The beta release of its rich media software could spell trouble for the market's early providers. Read More...

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Monetize the Archive?
Media

Monetize the Archive?

23y Vin Crosbie

Monetize the Archive?

To charge for archives, or not to charge? That is the question. Four steps toward calculating a model for your archives. Read More...

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Analyst: Online Advertising Outlook Bright
Media

Analyst: Online Advertising Outlook Bright

23y Brian Morrissey

Analyst: Online Advertising Outlook Bright

Goldman Sachs sees Yahoo! is leading the way for a broad Internet advertising recovery this year. Read More...

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Six Ways to Grow a Subscriber List
Email

Six Ways to Grow a Subscriber List

23y Kathleen Goodwin

Six Ways to Grow a Subscriber List

It won't happen overnight, but it will happen if you follow these guidelines. Read More...

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FTC Seeking Expanded Powers to Fight Spam
Media

FTC Seeking Expanded Powers to Fight Spam

23y Roy Mark

FTC Seeking Expanded Powers to Fight Spam

Proposals include making it a possible crime for using false e-mail header and routing information. Read More...

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Cross Media Studies: What Are We Really Uncovering?
Media

Cross Media Studies: What Are We Really Uncovering?

23y James Hering

Cross Media Studies: What Are We Really Uncovering...

Are you willing to let your competition have 100 percent share of voice against some of your best customers? Read More...

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Who Really Controls E-Mail Delivery, Part 1
Email

Who Really Controls E-Mail Delivery, Part 1

23y Ben Isaacson

Who Really Controls E-Mail Delivery, Part 1

Scrupulously follow double opt-in? Why it may not matter. Read More...

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Control: The Killer App
Marketing

Control: The Killer App

23y Eric Picard

Control: The Killer App

Control is the Web's real killer app. Hand it over, and you'll conquer online marketing. Read More...

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Execs and Accounts for June 9, 2003
Media

Execs and Accounts for June 9, 2003

23y Zachary Rodgers

Execs and Accounts for June 9, 2003

Overture elects Frank Biondi to its board of directors; Carat Interactive to support Atlas DMT's Digital Marketing Suite; Bender/Helper Impact launche...

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Inclusion Confusion, Continued
Paid Search

Inclusion Confusion, Continued

23y Kevin Lee

Inclusion Confusion, Continued

What's XML paid inclusion and how can you harness it for optimal ROI? Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Pamela Parker

IAR Bits and Bytes

Return Path continues string of acquisitions; Nielsen//NetRatingsreleases new AdRelevance. Read More...

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What Do Asian Mobile Phone Users Want, Have?
Data insights

What Do Asian Mobile Phone Users Want, Have?

23y Robyn Greenspan

What Do Asian Mobile Phone Users Want, Have?

The early adopters are willing to pay for enhanced 3G services, particularly for music, video, and downloading capabilities. Read More...

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Global Biz Still Unprepared
Marketing

Global Biz Still Unprepared

23y Robyn Greenspan

Global Biz Still Unprepared

Record-breaking digital attacks and threats of more serious disasters have not inspired organizations to adopt complete business continuity plans for ...

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Lending Tree Extends its Branches
Media

Lending Tree Extends its Branches

23y rumo

Lending Tree Extends its Branches

The online lender heaps on more mortgage services with the help of its old friend Yahoo! Read More...

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Google, Lycos Europe Ink Content-Ad Deal
Media

Google, Lycos Europe Ink Content-Ad Deal

23y Brian Morrissey

Google, Lycos Europe Ink Content-Ad Deal

UPDATE: The search leader's nascent contextual advertising offering gains distribution on over 4 million member-generated pages in eight European coun...

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MSN 8 Update Targets Web Beacons
Media

MSN 8 Update Targets Web Beacons

23y Brian Morrissey

MSN 8 Update Targets Web Beacons

Following the lead of its Hotmail cousin in acting against spammers, MSN blocks HTML images from unknown incoming e-mail. Read More...

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In-House or Outhouse: The Hard Questions
Email

In-House or Outhouse: The Hard Questions

23y Al DiGuido

In-House or Outhouse: The Hard Questions

Got what it takes to handle e-mail in-house, or do you need outside help? Conduct an internal audit -- and ask these questions. Read More...

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Paid Search Handbook, Part 1
Media

Paid Search Handbook, Part 1

23y Tessa Wegert

Paid Search Handbook, Part 1

Overture and Google aren't the only players in the paid search game. Read More...

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The Power of Getting Personal
Email

The Power of Getting Personal

23y Karen Gedney

The Power of Getting Personal

Personal notes create a solid portfolio for a new online business. Read More...

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AOL Launches New Channel with Homestore Content
Media

AOL Launches New Channel with Homestore Content

23y Laura Marriott

AOL Launches New Channel with Homestore Content

AOL launches a Home & Real Estate Channel to appeal to consumers asreports emerge that the firm is losing customers to less expensive Internet service...

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Scanning the Scanner Horizon
Audience

Scanning the Scanner Horizon

23y Robyn Greenspan

Scanning the Scanner Horizon

U.S. Internet users are phasing out the flatbeds and beginning to embrace the multifunction units. Read More...

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