Senate panel told efforts to curb spam should involve a variety of technological, legal and consumer action. Read More...
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View articleHewlett-Packard hires Omnicom Group unit to consolidate agency resources; Advertising.com opens a Chicago sales office; IAB adds 16 companies to its m...
View articleSqueamish about e-mail campaigns in the Age of Spam? Don’t give up on a great medium -- think newsletter buys. Read More...
View articleIAB signs VeriSign for cross-media study; Univision touts cross-media campaigns; Lightningcast hawks Net commercials. Read More...
View articleNew and improved. Savvy enhancements make Yahoo! searches easier and broader. Read More...
View articleThe telecom plans to saturate New York City with a cross-media advertising push to build awareness of its DSL and Wi-Fi offering. Verizon Debuts MSN 8...
View articleFlorida senator proposes tough legislation for unsolicited bulk e-mailers who are seeking money or engaged in other illegal acts. Read More...
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View articleIt's not about your brand anymore. A new generation creates a new selling proposition. Read More...
View articleTauzin preparing legislation to allow businesses to continue to exploit the advertising potential of mass e-mails. Read More...
View articleUPDATE: MSN 8 is paired with Verizon's DSL service, in a further move by MSN away from the dial-up access business. Read More...
View articleA recent META Group study underscores what many of us already knew: email is now a more important business communications tool than the telephone. If ...
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