Yesterday's vendors, ad networks, and media properties are gone, changed, merged, or renamed. Your job is to be au courant. Read More...
View articleSpecpan tries three acquisition methods. Below, the lessons they offer. Read More...
View articleOvercome inbox overflow. Develop conversational e-mails that are right on target. Read More...
View articleNothing about digital marketing is easy, yet it should be.How to simplify the processes. Read More...
View articleThe home state of AOL enacts a law that would levy steep fines and possible jail terms to bulk e-mailers using fraudulent means. Read More...
View articleWith McAfee, ISP adds extensive file-scanning services that go beyondits usual attachment-sniffing services. Read More...
View articleTiVo picks up network TV and digital media veteran Martin Yudkovitz as president; Former 24/7 Real Media Chief Operating Officer Anthony Plesner accep...
View articleWhat's in it for Google? Where will the deal leave Google's top rival? Read More...
View articleWacky stunts? Spammers in the slammer? Bounties on unscrupulous mass e-mailers? While the FTC listens, Congress talks tough. Spam Becomes Public Enemy...
View articleEducated, mid-30s, urban white male. And no e-mail address. Read More...
View articleMarrying rich media and the banner ad, the unit uses 'polite' downloading technology that won't slow Web-page loading. Read More...
View articleThere are no shortage of complaints about the online RFP process, and they come from both sides of the table. Read More...
View articleIndustry members approve the suite of four standard ad units, in a move the IAB hopes will make Web advertising more efficient and easier. Read More...
View articleRelevant and not-exactly relevant. Why both matter to advertisers in the contextual-ad game. Read More...
View articleThe company hopes the full-page, 15-second commercial will capitalize on traditional advertisers' growing use of rich media. Read More...
View articleCapturing only 5 percent of the global market in 2007, the revenues are likely to account for 20 percent of the total handheld device industry. Read M...
View articleAlthough they all have different policies to combat the problem, AOL, Microsoft and Yahoo plan to join forces against spam, marking the first time the...
View articleNew York Times Digital implements its new half-page unit on behalf of several clients; Taylor Nelson Sofres rebrands as TNS; LookSmart U.K. appoints R...
View articleAdWords is the future -- learn how to use it. Tips for getting started and getting better campaign results. Read More...
View articleDon't write off contextual advertising altogether,but don't forget due diligence, either. Read More...
View articleHow to block spam while letting the legitimate messages through? At the ISPCON conference in Baltimore, a coalition of e-mail marketers presented some...
View articleDamage control for e-mail campaigns. Read More
View articleIBM uses e-mail to provide value to prospects during a long sales cycle. Read More...
View articleThe second-tier search engine reports solid first-quarter results, driven in part by its Google partnership. Read More...
View articleRSS search is on the rise. An introduction to a tool for finding news and blog content. Part two of two. Read More...
View articleUPDATE: The search engine upstart buys a search company to augment its content targeted advertising programs. Read More...
View articleThe machines may be running the applications, but don't forget who's running the machines. Read More...
View articleCost-per-action efforts shouldn't stand alone, but they do have a role to play in the overall strategy. Read More...
View article