New metrics and data provide new competitive advantages: speed and real-time marketing. Read More...
View articleRazor-sharp targeting to the masses. Long promised, finally becoming an online reality. Read More...
View articleA Maryland anti-spam activist accused of harassment by an alleged spammer claims victory. Read More...
View articleKids expect to be in touch with their brands at will. Even at 3:00 a.m. If you can't be there for them, the Web can. Read More...
View articleThe paid-search company inks a deal to provide listings for Gator's 'Search Scout' pop-under service. Read More...
View articleAs promised, the portal overhauls Yahoo! Search, integrating it more tightly into its network, and leaving some questions about future plans. Read Mor...
View articleIt's 9 a.m. Do you know where your users are? Read More...
View articleBorders taps ForeSee Results to measure and manage the effectiveness of its subscription-based e-mail newsletters; CentrPort expands its North America...
View articleFirst, the bad news. Despite all efforts, spam is growing faster than ever. Yet, there may be an unexpected silver lining. Read More...
View articleWhether a search is aimed at casting a wide net, researching a product, or finding a retailer, you can optimize your campaign accordingly. Read More...
View articleOnline customer service has not met expectations, but projections of increased CRM spending through 2003 may aid the market – and ultimately, the cust...
View articleCriteria for assessing which Web analytics solution is right for your business. Read More...
View articleWeb analytics player WebSideStory launches a reporting tool for its HitBox platform; FTC spam meeting sets a preliminary agenda. Read More...
View articleAdvertising online without precise targeting is like fishing. Advertisers need the right bait to reel in the desired catch. Read More...
View articleGive your e-newsletter a face, a name, and a personality. Read More...
View articleNew bill would require companies to obtain individual's permission prior to the sale, licensing, or renting of personal information to third parties. ...
View articleThe power of 4.5 million active Internet users propelled Sweden to the top of the list of "Web-savviest nations," overtaking the titleholder for three...
View articleIndiana edges closer to becoming the next state with an anti-spam law in effect. Read More...
View articleSize matters: why we still don't have it right with online ad sizes. Read More...
View articleElectricArtists partners with Seventeen Magazine to promote an online book club; ten European ad agencies adopt Atlas DMT's Digital Marketing Suite; C...
View articleDVDs may provide the medium where PCs and home entertainment converge, giving Internet users reasons to find more fun indoors. Read More...
View articleThe next interactive marketing revolution is right around the corner... but the corner seems to be a million miles away. Read More...
View articleA whitelist is a badge of honor to e-mailers, a testament to their legitimacy. But the badge may be plastic, not gold. Read More...
View articleThe onslaught of spam is spawning a growing spate of solutions, but which approach to fighting spam is best for your organization? Join Jacqueline Emi...
View articleCompanies that fail to get serious about their management of customer service e-mail will ultimately pay the price with higher customer service costs ...
View articleISP-Planet’s anti-spam directory offers you a quick overview of the promising but challenging variety of spam solutions on the market. Read More...
View article