Half of European marketers using SMS; Young U.S. consumers cut the cord; SMS offers to fill communication gaps Read More...
View articleWhy's the DMA suppressing AIM's e-mail best practices document? EXCLUSIVE: ClickZ acquired, and posted, a copy. Read More...
View articleDoes Overture (or Yahoo!) have any business being in tracking and analytics? Read More...
View articleHow to get shoppers to complete the sale. Part one of a two-part series. Read More...
View articleEXCLUSIVE : The DMA doesn't define spam, nor say whether opt-in should be the industry standard in the e-mail guidelines it suppressed. Read More...
View article'Station break' advertising: Is it what online marketing needs? Read More...
View articleA report finds that a growing online consumer base, increases in new product categories, and efforts by online retailers to optimize online shopping e...
View articleForty-seven percent of Canadians are online. How to include them in your next campaign. Read More...
View articleSmall businesses don’t have larger companies’ deep pockets. How to track e-mail campaign results on a budget. Read More...
View articleHow long is 'as soon as possible'? Defining, and meeting, customer deadlines. Read More...
View articlePulling together an e-newsletter plan you can stick with. Read More
View articleThe summary of international anti-spam measures comes as the group is under fire for halting the release of long-awaited e-mail marketing guidelines. ...
View articleSingle no more. Brand alliances are the new trend. How to find a mate for your brand. Read More...
View articleThe human approach to breaking through barriers between traditional and online. Read More...
View articleDon't tell Mark's wife, but he's been spending quite a bit of time on Match.com. Read More...
View articleJuly was a bad month for spam, with more junk email littering corporate inboxes on 31 days than in all of 2002. Read More...
View articleMost e-mailers don’t practice double opt-in, but may have to soon. Considerations when tightening a confirmation policy. Read More...
View articleIt isn't just a technology, it's a platform. How wireless will change our world. Read More...
View articleFour-year deal to be AOL's principle provider of employment content valued at up to $115 million. AOL cuts separate deal with EA for access to game si...
View articleREZconnect last month deployed a desktop application enabling travel vendors to deliver breaking and last minute offers directly to travel agents, byp...
View articleEXCLUSIVE: The long-awaited e-mail-marketing guidelines are shelved, as some say the Direct Marketing Association is part of the problem, not the solu...
View articleTop catalogs and retail sites share search strategies. Read More...
View articleIdeas fly fast and furiously as the industry's big issues are up for debate. Read More...
View articleIt would be worth $9.95 to put a cork into the stream of sleazy e-mails that clog your inbox, wouldn’t it? Too bad experts say Remove.org’s plan won’t...
View articleAlthough it has its quirks, SmartMax Software’s MailMax offers an advanced feature set at a minimal price. Read More...
View articleThe risk of becoming a collateral casualty in the war on spam is large for small businesses that rely on e-mail as a primary marketing strategy. When ...
View articleWell-intentioned it may be. But the do-not movement may spell doom for jobs and businesses. Read More...
View articleEmbattled ISP is about to release its latest client, which company officials call the most extensive upgrade in the history of the online service. Rea...
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