Video: The Future of Online Advertising?
Media

Video: The Future of Online Advertising?

23y Tessa Wegert

Video: The Future of Online Advertising?

New technology could fuel some appealing new ad units. Read More...

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QUALCOMM Unleashes Eudora 6.0
Email

QUALCOMM Unleashes Eudora 6.0

23y Justin Sanger

QUALCOMM Unleashes Eudora 6.0

With automatic spam protection, e-mail thread condenser, automated type formatting tools, and mailbox organizational shortcuts, the wireless giant say...

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Strategy in Action: Evaluation Criteria
Email

Strategy in Action: Evaluation Criteria

23y Kathleen Goodwin

Strategy in Action: Evaluation Criteria

Evaluating an e-newsletter: the scoring criteria. Read More...

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FindWhat.com Gets E-Commerce Tools
Media

FindWhat.com Gets E-Commerce Tools

23y Brian Morrissey

FindWhat.com Gets E-Commerce Tools

UPDATE: The $8 million deal for Miva will bring the search player further offerings for small businesses. Read More...

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What's in Your Call to Action?
Media

What's in Your Call to Action?

23y James Hering

What's in Your Call to Action?

Learn how to craft an effective call to action -- now! Read More...

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The Online Automotive Upfront, Part One
Media

The Online Automotive Upfront, Part One

23y Zachary Rodgers

The Online Automotive Upfront, Part One

Fearful that inventory on auto sites will be gone before they get to it, car makers are now engaging in a form of online media buying resembling TV's ...

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IT Spending Outlook Brightens, But Executives Waffling
Audience

IT Spending Outlook Brightens, But Executives Waffling

23y Robyn Greenspan

IT Spending Outlook Brightens, But Executives Waff...

Polls suggest the upward tick in enterprise spending is taking root but the story between the numbers is vague. Read More...

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Is RSS the Answer to the Spam Crisis?
Media

Is RSS the Answer to the Spam Crisis?

23y Ryan Naraine

Is RSS the Answer to the Spam Crisis?

FEATURE: As legitimate online publishers struggle to get e-mail newsletters into clogged inboxes, RSS is fast emerging as the answer to the spam night...

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The Golden Rule of Online Persuasion
Analytics

The Golden Rule of Online Persuasion

23y Bryan Eisenberg

The Golden Rule of Online Persuasion

An online selling secret. Read More

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Salesforce.com Cleans Up its Karma
Media

Salesforce.com Cleans Up its Karma

23y Zachary Rodgers

Salesforce.com Cleans Up its Karma

An altruistic marketing tactic backfires as the online software vendor apologizes to Dalai Lama supporters for posters advertising a San Francisco app...

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WirelessWatch for August 29, 2003
Media

WirelessWatch for August 29, 2003

23y Zachary Rodgers

WirelessWatch for August 29, 2003

Vindigo city guides on Sprint; Latin American mobile use on rise; SMS short codes to grow. Read More...

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AstraZeneca to Launch Drug Online
Media

AstraZeneca to Launch Drug Online

23y Brian Morrissey

AstraZeneca to Launch Drug Online

Avenue A readies a 'Crestor awareness week' to alert consumers about AstraZeneca's new cholesterol-fighting drug. Read More...

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The New Overture Best Practices, Part 2
Paid Search

The New Overture Best Practices, Part 2

23y Kevin Lee

The New Overture Best Practices, Part 2

The search player gives advertisers new matches and features. How should you respond to the new options? Part two of a two-part series. Read More...

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Marketing Is Not the Enemy
Email

Marketing Is Not the Enemy

23y Al DiGuido

Marketing Is Not the Enemy

The war must target spam -- not corporate America. Read More

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To Google, and Other Neologisms
Search

To Google, and Other Neologisms

23y Chris Sherman

To Google, and Other Neologisms

Still think PR stands for public relations? You're no arachnerd. Read More...

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MSN Premium Aims To Squeeze Fees Atop Access
Media

MSN Premium Aims To Squeeze Fees Atop Access

23y Mark Berniker

MSN Premium Aims To Squeeze Fees Atop Access

Microsoft migrating dial-up service to offering added value broadbandservice package. Read More...

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Amazon Goes After the Flim-Flam Man
Media

Amazon Goes After the Flim-Flam Man

23y Ryan Naraine

Amazon Goes After the Flim-Flam Man

The e-commerce giant files 11 lawsuits in the U.S. and Canada againstspammers who engage in e-mail spoofing. Special Report: Online Scams Read More...

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Where in the World is Athlon 64?
Media

Where in the World is Athlon 64?

23y Pamela Parker

Where in the World is Athlon 64?

AMD's latest marketing stunt taps into the latest trend of geocaching towards the grand prize of an Athlon 64 processor-based desktop system and $6,40...

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Switchboard Rolls Out Paid Link Program
Media

Switchboard Rolls Out Paid Link Program

23y Brian Morrissey

Switchboard Rolls Out Paid Link Program

Advertisers can buy links on their local listings or on another non-commercial listing. Read More...

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The Long and Short of It
Email

The Long and Short of It

23y Paul Soltoff

The Long and Short of It

Copy should be as long as necessary to make the point. Paul offers tips on finding the right length. Read More...

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Search in the Spotlight
Marketing

Search in the Spotlight

23y Rebecca Lieb

Search in the Spotlight

Search marketing's adolescence. A dispatch from the Search Engine Strategies conference. Read More...

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'Good Enough' Conversion Rates?
Analytics

'Good Enough' Conversion Rates?

23y Bryan Eisenberg

'Good Enough' Conversion Rates?

When is 'good enough' not good enough? Read More

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WirelessWatch for August 22, 2003
Media

WirelessWatch for August 22, 2003

23y Zachary Rodgers

WirelessWatch for August 22, 2003

SMS drops box office flops even faster; Nokia broadens gaming horizons; Enpocket turns a profit; New opt-in channel for SMS marketers. Read More...

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The New Overture Best Practices, Part 1
Paid Search

The New Overture Best Practices, Part 1

23y Kevin Lee

The New Overture Best Practices, Part 1

The search player gives advertisers new matches and features. How should you respond to the new options? Part one of a two-part series. Read More...

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Contextual Ad Debate Rouses Critics
Media

Contextual Ad Debate Rouses Critics

23y Dorian Sweet

Contextual Ad Debate Rouses Critics

Google, Overture and Sprinks are putting a lot of money in inventory opportunities beyond search, but analysts say customers need to closely monitor t...

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Cable TV Suffers From Higher Rate Increases, Lower Satisfaction
Audience

Cable TV Suffers From Higher Rate Increases, Lower Satisfaction

23y Robyn Greenspan

Cable TV Suffers From Higher Rate Increases, Lower...

Monthly rate increases for cable outpace satellite TV 5-to-1, and cable operators hope Video on Demand services will drive profits and attract custome...

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Google Rolls Out New Contextual Ad Units
Media

Google Rolls Out New Contextual Ad Units

23y Brian Morrissey

Google Rolls Out New Contextual Ad Units

AdSense publishers can now have text-link ads displayed in leaderboards or inline rectangles. Read More...

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What If the Lights Go Out on Your Campaign?
Email

What If the Lights Go Out on Your Campaign?

23y Heidi Anderson

What If the Lights Go Out on Your Campaign?

BP Solar saw a fantastic opportunity to show off an alternative to traditional energy sources. What went wrong? Read More...

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