Is permission to e-mail black and white, or does every marketer have a unique set of circumstances? Read More...
View articleAre consumers as loyal as marketers believe? WhenU think about it... perhaps not. Read More...
View articleThe Interactive Advertising Bureau's (IAB) members recently granted the trade body $5.8 million worth of interest-free loans. What is the organization...
View articleNike takes AIM with Mia Hamm; Chicago Tribune offers online-offline real estate listings; Marketers shaky with ROI gauges. Read More...
View articleA keyword ad primer for publishers and marketers. How do Google, Sprinks, and Overture stack up? Read More...
View articleThere's a paucity of interactive agencies looking at the Hispanic market. Who will arrive first, you or your competitor? Read More...
View articleSend personalized e-mail and wireless text messaging with mUrgent’s Empact. Read More...
View articleIt's not possible to determine campaign results before an ad runs. Or is it? Read More...
View articleThe magazine's Web site moves to leverage its name and AOL's reach tobring in more subscription revenue. Read More...
View articlePublishers have flocked to RSS. Wise e-mail marketers will be close on their heels. Read More...
View articleWeb publishers agree that consumers are annoyed, but little consensus emerges about what action should be taken. Read More...
View articleMSNBC.com hires radio veteran Todd Herman as streaming evangelist; IAB launches next phase of 'Superheroes'; iCrossing hires three to its Northeast di...
View articleHow to shorten the marketing cycle for corporate training sessions. Read More...
View articleThe latest developments marketers should keep their eyes trained upon. Read More...
View articleTarantino may be a god of film, yet even the master of cinematic bloodletting needs help from the Web in building buzz for his latest. Here's a peek i...
View articleWhich search engine index is bigger -- and who really cares? Read More...
View articleThe drug maker releases top-line results showing online can improve branding, but the latest IAB cross-media study is short on details. Read More...
View articleNo longer just for online retailers. Web site analytics speak brand marketers' language. Read More...
View articleUPDATE: The measurement firm debuts its entry in the crowded reach/frequency tool competition, in a bid to increase its appeal to agencies. Read More...
View articleMobile users are growing tired of providers' busy signals and are likely to switch to more customer-centric companies. Read More...
View articleThe news site partners with Tacoda Systems to give advertisers the ability to segment its audience based on behavioral and demographic data. Read More...
View articleAfter discovering a trademark conflict, Up2Speed.com drops its name; Universal McCann San Francisco adds a travel site to its media planning client ro...
View articleIf you're just thinking about keywords, clicks, and conversions, you may be missing out on search's potential. Read More...
View articleUPDATE: In a blow to Web site operators' claims against adware makers, a federal judge says WhenU's pop-up ad-delivery method is perfectly legal. Read...
View articleIt may seem all you've heard recently are e-mail horror stories, but there are bright spots among the clouds. Read More...
View articleUnscrambling the abbreviations of the groups supporting SEM. What role does each nonprofit play? Read More...
View articleBroadband sharing will spark the interest, and multimedia will close the deal on home networking adoption, with wireless overtaking wired by 2004. Rea...
View article