Google Gets Personal
Media

Google Gets Personal

23y Brian Morrissey

Google Gets Personal

The search engine buys more search technology in a bid to stay one step ahead of the competition in the escalating search arms race. Read More...

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The Perfect Storm: Marketing to Youth
Marketing

The Perfect Storm: Marketing to Youth

23y David Cohen

The Perfect Storm: Marketing to Youth

Youth doesn't differentiate between cable and broadcast TV. Expect the same between traditional and digital media -- soon. Read More...

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NY AG Raps Yahoo! for Marketing Practices
Media

NY AG Raps Yahoo! for Marketing Practices

23y Brian Morrissey

NY AG Raps Yahoo! for Marketing Practices

The settlement calls for Yahoo! to tighten up its telemarketing policy. Read More...

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Small Biz Worried About Success
Marketing

Small Biz Worried About Success

23y Robyn Greenspan

Small Biz Worried About Success

Updated: While most small business owners are optimistic about their growth, they have legitimate concerns about managing expansion. Read More...

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MSN's Expanded Overture Ads
Search

MSN's Expanded Overture Ads

23y Danny Sullivan

MSN's Expanded Overture Ads

MSN no longer filters Overture ads. Now, it's the more, the merrier. Read More...

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Targeting, Australian-Style
Media

Targeting, Australian-Style

23y James Hering

Targeting, Australian-Style

Can Boomerang bring customers back? Read More

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Mistakes Happen
Analytics

Mistakes Happen

23y Mark Sakalosky

Mistakes Happen

Your personal, private information will never be released to a third party for any reason. Unless, of course, it is. Read More...

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New Mail Filters for Macs, Older AOL Versions
Media

New Mail Filters for Macs, Older AOL Versions

23y Erin Joyce

New Mail Filters for Macs, Older AOL Versions

Server side spam-blockers trickle out to members using older versions of the ISP's software. Read More...

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Small Spending, Big Branding
Marketing

Small Spending, Big Branding

23y Martin Lindstrom

Small Spending, Big Branding

Australia's fastest-growing juice brand hit warp speed in five months with no TV, radio or print. The alternative? Go alternative! Read More...

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Lycos Goes Contextual with Google
Media

Lycos Goes Contextual with Google

23y Brian Morrissey

Lycos Goes Contextual with Google

The portal is the latest high-traffic site to join Google's growing distribution network for keyword listings on content pages. Read More...

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La-La Legislation
Marketing

La-La Legislation

23y Jared Blank

La-La Legislation

Even Gary Coleman could come up with a better spam bill than the one California enacted last week. Read More...

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Mobile Marketing to the Masses
Marketing

Mobile Marketing to the Masses

23y Eric Picard

Mobile Marketing to the Masses

How mobile marketing will go mainstream. Read More

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Project Lumos Releases E-mail Architecture
Media

Project Lumos Releases E-mail Architecture

23y Brian Morrissey

Project Lumos Releases E-mail Architecture

The fledgling effort to stop spam through a registry moves a step forward, yet it still needs to convince ISPs. Read More...

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New Kids Service Launches from AOL
Media

New Kids Service Launches from AOL

23y Erin Joyce

New Kids Service Launches from AOL

With the ISP's 9.0 Optimized about to roll out, AOL offers even more reasons tostick with the online service. Read More...

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E-mail Marketers Study Calif. Legalese
Media

E-mail Marketers Study Calif. Legalese

23y Brian Morrissey

E-mail Marketers Study Calif. Legalese

UPDATE: The California anti-spam law leaves e-mail marketers pondering the definition of 'direct consent.' Read More...

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E-Marketers Face Challenges
Ad Industry Metrics

E-Marketers Face Challenges

23y Robyn Greenspan

E-Marketers Face Challenges

Marketing communications firms boast the highest unique open rate, but system-exploiting spammers create obstacles. Read More...

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The Coming Search Engine War, Part 2
Search

The Coming Search Engine War, Part 2

23y Fredrick Marckini

The Coming Search Engine War, Part 2

Three potential tactics for Google to thwart the Redmond giant. Read More...

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E-Mail Address Forensics
Email

E-Mail Address Forensics

23y Ben Isaacson

E-Mail Address Forensics

How can you tell if an e-mail address is 'dead'? Read More

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Searching For Holiday Profits, Part 2: Seasonal Keywords, Listing Expansion
Paid Search

Searching For Holiday Profits, Part 2: Seasonal Keywords, Listing Expansion

23y Kevin Lee

Searching For Holiday Profits, Part 2: Seasonal Ke...

Making a listing, checking it twice.... Read More...

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Execs & Accounts for September 26, 2003
Media

Execs & Accounts for September 26, 2003

23y Zachary Rodgers

Execs & Accounts for September 26, 2003

Streaming video firm hired by Cali candidate Arianna Huffington; NetCreations/PostMasterDirect to manage lists for Slashdot.org parent; Space.com choo...

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The New Marketing Order: How to be Chosen
Marketing

The New Marketing Order: How to be Chosen

23y Pamela Parker

The New Marketing Order: How to be Chosen

Consumers are seizing control. Work with them, not against them. Read More...

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Points of Resolution
Analytics

Points of Resolution

23y Bryan Eisenberg

Points of Resolution

Walk a mile in customers' shoes -- through your own Web site. Read More

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Hearts and Minds: AOL's Agency Problem
Media

Hearts and Minds: AOL's Agency Problem

23y Brian Morrissey

Hearts and Minds: AOL's Agency Problem

UPDATE: The Internet service verges on turning the corner with its AOL 9.0 launch, but it still has fences to mend on the agency front. Read More...

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Supersize Search For Q4 and Beyond
Email

Supersize Search For Q4 and Beyond

23y Al DiGuido

Supersize Search For Q4 and Beyond

You paid good money for every click. That's just the beginning. How to integrate search with e-mail and other marketing media. Read More...

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Google Plants Flag in Spain, Hits 150K Advertisers
Media

Google Plants Flag in Spain, Hits 150K Advertisers

23y Brian Morrissey

Google Plants Flag in Spain, Hits 150K Advertisers

The search king takes on rival Overture in Spain and reveals its advertiser base has grown to an eye-popping 150,000. Read More...

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Calif. Enacts Tough Anti-Spam Law
Email

Calif. Enacts Tough Anti-Spam Law

23y Matt Villano

Calif. Enacts Tough Anti-Spam Law

Governor Davis signs a bill against unwanted e-mail, which extends the current requirements for commercial e-mail to carry ’ADV’ or ’ADV:ADLT’ in the ...

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VeriSign's Controversial Redirect
Search

VeriSign's Controversial Redirect

23y Danny Sullivan

VeriSign's Controversial Redirect

VeriSign's Site Finder: does it 'steal' traffic? Read More

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Sophos Acquires Canadian Anti-Spam Developer
Media

Sophos Acquires Canadian Anti-Spam Developer

23y Ryan Naraine

Sophos Acquires Canadian Anti-Spam Developer

With the $23 million cash purchase of ActiveState, Sophos moves to straddlethe anti-virus and anti-spam fence. Read More...

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