Marketers prepare for the worst but fight on at the federal level as California's anti-spam law threatens common e-mail marketing practices. Read More...
View articleChuck the Yellow Pages! Search engines are bringing search local. Who's doing what and how SEM will change. Read More...
View articleLead generation is more important than sales for most commercial sites, finds a new study, and marketers are wresting control of those sites from the ...
View articleLittle to no budget? Creative ways the impecunious marketer can get a handle on information and analytics. Read More...
View articleLead generation is more important than sales for most commercial sites, and marketers are wresting control of those sites from the IT department. Read...
View articleUPDATE: Yahoo! gives paying e-mail customers more ways to battle spam. Read More...
View articleSite design is more than eye candy. It's a powerful persuader. Read More...
View articleCalifornia's spam law appears to make companies liable for spam sent by their affiliates. The top pay-for-performance networks react to new legislatio...
View articleThe DMA finally gives e-mail a heartfelt embrace. Is that a good thing? Read More...
View articleWhen the objective is not to display your ad, the negative match is your friend. How to select and deploy negative terms for Google and Overture campa...
View articleEricka Nelson joins interactive marketer Optiem; Sendmail hires two execs, names two directors. Read More...
View articleU.S. publishers of HTML newsletters that target business professionals might have the most receptive viewing audience. Read More...
View articleU.S. publishers of HTML newsletters that target business professionals might have the most receptive viewing audience. Read More...
View articleWill the FCC place limits on product placement? Not to worry. Ample opportunities abound for subtle advertising, online and off-. Read More...
View articleNothing but the facts: The latest round of numbers, figures and stats makes the case for online airtight. Read More...
View articleCustom or custom er ? Product or process? Marketers must understand the distinctions -- no matter how well those made-to-order jeans fit! Read More...
View articleThough revenues from ad management and e-mail weren't stellar, the online ad company pulls out a positive quarter. Read More...
View articleMore shoppers indicated a spending spree was imminent during an October 2003 survey, than they did in September 2003, but year-over-year figures are d...
View articleBrand-on-brand. Bucking the own-your-search-technology trend, AOL renews (and deepens) its relationship with Google. Read More...
View articleIf you turbo-charge it, they will come. How low-cost, high-speed Web access has changed Korea. Read More...
View articleThe newest direct marketing medium bests the rest, according to a DMA study. Read More...
View articleIt's the must-have feature this holiday season as Commission Junctionadds search to offerings, and Quigo announces an ROI feature for its search produ...
View articleUniversal Domestic Television launches cross-carrier SMS campaign for syndicated reality show, 'The 5th Wheel.' Read More...
View articleA B2B software company's newsletter, reviewed. Read More...
View articleThe browser brand lives, as AOL readies a new low-cost service in thethe discount, no-frills Internet access sector. Read More...
View articleWhy contextual ads? Why now? And, why there's no offline equivalent. Last of a 2-part series. Read More...
View articleUPDATE: The company bills it as its largest online advertising effort to date, including a two-day blitz to reach 80 percent of Web users. Read More...
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