Ensure you reach the right audience and deliver on time -- even when marketing under the gun. Read More...
View articleGlobal usage is still dominated by younger, better-educated, higher-earning males, but some countries are narrowing the gaps better than others. Read ...
View articleCustom or custom er ? Product or process? The discussion continues in a follow-up to 'Personalization, Meet Mass Customization. Read More...
View articleAmerica Online makes a deeper commitment to rich media technology in its 9.0 Optimized product. Read More...
View articleWhile more than half of consumers in a recent study made purchases because of e-mail, an almost equal number stopped doing business with a company bec...
View articleChuck the Yellow Pages! Search engines are bringing search local. Who's doing what and how SEM will change. Read More...
View articleEast meets West: a traveler's survey of the media and tech landscape. Read More...
View articleUPDATE: An analysis of steps that turn clickers into customers finds results may take up to two weeks. Read More...
View articleEXCLUSIVE: Hastert considering bypassing competing House bills with introduction of legislation passed by Senate. Read More...
View articleYou've been warned: The new Internet Explorer release could wreak havoc on every Flash-enabled page on the Internet. Read More...
View articleRFPs won't help most companies select the best SEM vendor. There's a better way. Read More...
View articleThe new Outlook, along with other e-mail client updates, protects recipients from unwanted images and nasty bugs. But it's harder to open HTML e-mail....
View articleMarketers using Google AdWords can target by regional areas. Read More...
View articleWhy spend on online marketing when you can hitch your wagon to a star -- especially a star with 42 million unique monthly visitors? Read More...
View articleToo many marketers are trying to fix the wrong problem. Instead, direct energy and resources toward the three site issues that can vastly improve conv...
View articleIf you sell products online and don't use search portal feeds, you're missing opportunities. Read More...
View articleData and analysis changed every facet of business except advertising. Guess what's next in line for a complete overhaul? Read More...
View articleSimilar legislation to Burns-Wyden Can Spam Bill remains stalled in House Energy and Commerce Committee. U.S. Senate Cans Spam Read More...
View articleMarketers and enforcers weigh in on the Can Spam act passed by the Senate. Read More...
View articleOutbound e-mail is highly refined. Now, the coming improvements to the channel, including technologies that handle inbound customer queries with fines...
View articleWhy big agencies don't get interactive -- and why they probably never will. Read More...
View articleUPDATE: The telco giant withdraws two notices sent in error to business partners and customers asking for the IP addresses of all outbound SMTP server...
View articleThe Can Spam Act, including an amendment authorizing the FTC to plan a Do-Not-E-mail registry, gets a unanimous yes. Read More...
View articleCadient names Tierney to board; Annodyne Interactive adds four to client roster; Web marketer Ciceron hires one, promotes one. Read More...
View articleThe arrival of cross-carrier short codes, long a reality in Europe, makes it easier for marketers to engage U.S. mobile subscribers via their phones. ...
View article