DMA head sees salvation in tech, outlines challenges facing direct and interactive marketers. Read More...
View articleThe Terminator is powerless to stop spam. It's up to the major ISPs to make the next move toward a solution. Read More...
View articleE-mail append: Crafty, or just plain creepy? Will a patchwork of spam laws encourage marketers to mine more customer data? One marketer argues what yo...
View articleMove will create largest affiliate marketing player. Read More...
View articleThe Whats, Whys, Hows and Benefits of new features and enhancements. Read More...
View articleThe combination of high Internet penetration, an active and tenured population, and high-speed connectivity resulted in a ripe e-commerce and e-bankin...
View articleGraphics are more than window-dressing. Do your site graphics inform, persuade and sell? When are images better than words? Read More...
View articleTime to rewrite that e-newsletter rule. The best publishing schedule could be no schedule at all. Read More...
View articleThe search star gives advertisers a way to determine if their keyword clicks are converting into customers. Read More...
View articleUPDATE: The DMA's Association for Interactive Marketing issues e-mail bestpractices for marketers, after months of controversy and delays. Read More...
View articleLookSmart dumped. Inktomi promoted (for how long?). Get out your search engine scorecards! Read More...
View articlePros, cons and lessons learned from MoveOn, MeetUp and other online organizing hubs. Read More...
View articleMaven Networks has launched a platform that proposes to solve the problem of tiny jagged video, while boosting the interactivity possible with the Web...
View articleThe Web as the center of a communications plan. It's smart. It works. So why are agencies spinning their wheels? Read More...
View articleNew retail data. Does your commerce site measure up? If it doesn't, we have a list of fixes. Read More...
View articleUnder threat from spam laws, the list manager looks to put its clients' double opt-in lists to use for market research. Read More...
View articlePositioning yourself as a spam fighter is popular. What’s really being done to solve the problem? Read More...
View articleYou never know who'll fall under Richard Smith's watchdog eye, but he certainly has a knack for finding the bad guys. In a recent talk with ClickZ, Sm...
View articleWhy contextual ads? Why now? And, why there's no offline equivalent. Read More...
View articleThe move means keyword listings will appear for related search queries, giving Google the chance to make more money off more searches. Read More...
View articleA pair of studies reveal that high-ranking global execs turn to the Web before any other medium. Read More...
View articleUPDATE: Bowing to demands from ICANN, the registry suspends its controversial 'wildcard' servicepending an investigation of its ramifications. Read Mo...
View articleReebok deploys a 'whodunit' mobile promo; a new program for ad-embedded games launches; SMS to find footing sooner. Read More...
View articleThe paid inclusion company offers keyword search as an alternative to Google and Overture. Now, building the distribution network. Read More...
View articleThe skate manufacturer glides into rich e-mail marketing. Read More...
View articleUPDATE: The Spanish-language version is designed to be 'the Internet with training wheels' for new Hispanics coming online. Read More...
View articleATTIK rehires a wayward exec; e-Dialog picks up rich media clients through an agency acquisition; 411web adds a Hollywood clothing retailer to its ros...
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