Search Engine Marketer, Ad Network Sues Google
Media

Search Engine Marketer, Ad Network Sues Google

24y Christopher Saunders

Search Engine Marketer, Ad Network Sues Google

SearchKing charges that the search giant is playing favorites with Page Rank, though questions linger over its own methods. Read More...

View article
Brands Equal Unique Promises
Marketing

Brands Equal Unique Promises

24y Martin Lindstrom

Brands Equal Unique Promises

Build traffic by promising... and delivering. Read More

View article
Colorful Growth in PDAs
Audience

Colorful Growth in PDAs

24y Robyn Greenspan

Colorful Growth in PDAs

Dynamic applications and increased availability are among the key drivers that could contribute to significant color display PDA growth, but power iss...

View article
Semiconductor Outlook: Proceed With Caution
Audience

Semiconductor Outlook: Proceed With Caution

24y Christopher Saunders

Semiconductor Outlook: Proceed With Caution

In-Stat/MDR says 2003 will be better than 2002 for only a fraction of chipmakers with specific goals inmind, like automotive, wireless, or routing. Re...

View article
Net Ad Industry Pushes For Bigger Slice of Media Pie
Media

Net Ad Industry Pushes For Bigger Slice of Media Pie

24y Brian Morrissey

Net Ad Industry Pushes For Bigger Slice of Media P...

Sellers of Internet advertising roll out a second major study showing how marketers can get better brand awareness by moving money online. Read More...

View article
Database Market Shows Small Growth
Marketing

Database Market Shows Small Growth

24y Robyn Greenspan

Database Market Shows Small Growth

New applications of databases coupled with significant shifts in IT buying and database technology will likely be responsible for the increase. Read M...

View article
Email Power to the People, Part 2
Email

Email Power to the People, Part 2

24y Paul Soltoff

Email Power to the People, Part 2

Paul thinks he’s got the solution to the email spam/blocking/filtering problem. Read More...

View article
DirecTV Broadband Pitches DSL
Media

DirecTV Broadband Pitches DSL

24y Christopher Saunders

DirecTV Broadband Pitches DSL

The firm's ads will concentrate on services like VOIP and home networking to better sell the service. Read More...

View article
AOL's Internet Lite: Will Advertisers Bite?
Marketing

AOL's Internet Lite: Will Advertisers Bite?

24y Rebecca Lieb

AOL's Internet Lite: Will Advertisers Bite?

AOL's 8.0 talks to advertisers in a language they understand. That language is -- television. Read More...

View article
Redesign Time?
Analytics

Redesign Time?

24y Bryan Eisenberg

Redesign Time?

Companies are taking a hard look at their Internet initiatives. Many have decided it's redesign time as soon as the busy holiday season is over. Read ...

View article
Time for More Targeted Advertising?
Media

Time for More Targeted Advertising?

24y Tessa Wegert

Time for More Targeted Advertising?

Media buyers are always on the lookout for new ways to target a desired online audience. Enter the daypart. Read More...

View article
IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

Bigfoot Interactive debuts DREAM; BMWFilms.com preps for campaignrelaunch; Eyeblaster awards open. Read More...

View article
Tumbleweed Enhances Email Security Tool
Email

Tumbleweed Enhances Email Security Tool

24y Paul Desmond

Tumbleweed Enhances Email Security Tool

Software vendor Tumbleweed Communications updates its Secure Guardian email security tool, adding new delivery methods and PKI support along with enha...

View article
Broadband Hooks Up 13.1 Million
Data insights

Broadband Hooks Up 13.1 Million

24y Team ClickZ

Broadband Hooks Up 13.1 Million

Despite slowing growth, Jupiter Research finds that 21 percent of online households in the U.S. connect to broadband service providers for high-speed ...

View article
NetCreations Dives Into Append
Media

NetCreations Dives Into Append

24y Christopher Saunders

NetCreations Dives Into Append

The company said its approach to the controversial process will protect users' privacy. Read More...

View article
Study: E-mail Efforts Can Impact Brand
Media

Study: E-mail Efforts Can Impact Brand

24y Christopher Saunders

Study: E-mail Efforts Can Impact Brand

The quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Read M...

View article
E-mail Efforts Can Impact Brand
Ad Industry Metrics

E-mail Efforts Can Impact Brand

24y Christopher Saunders

E-mail Efforts Can Impact Brand

The quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Read M...

View article
Broader Is Better in Google and Overture
Search

Broader Is Better in Google and Overture

24y Kevin Lee

Broader Is Better in Google and Overture

Can you pay dramatically less for more effective campaigns? If you know how to go broad, the answer's often yes. Read More...

View article
Aim for Who, not What
Marketing

Aim for Who, not What

24y Martin Lindstrom

Aim for Who, not What

Why would anyone want to do business with a company led by technology? Read More...

View article
A Rose by Any Other Name....
Analytics

A Rose by Any Other Name....

24y Mark Sakalosky

A Rose by Any Other Name....

Whatever you want to call it, using the results of one mailing to target the next can be a winning strategy. Read More...

View article
DoubleClick Sees Continued Ad Market Weakness
Media

DoubleClick Sees Continued Ad Market Weakness

24y Christopher Saunders

DoubleClick Sees Continued Ad Market Weakness

In a marked change from Yahoo!'s quarterly results, the company's executives predict 'a bottoming-out without a real recovery.' Read More...

View article
Buy Versus Build: Branded Daily Emails?
Email

Buy Versus Build: Branded Daily Emails?

24y Barry Stamos

Buy Versus Build: Branded Daily Emails?

Barry’s last column shed light on low-cost, high-impact marketing through the use of branded templates. This week, Barry follows up with answers to th...

View article
AAAA to Take Up MediaPort Effort
Media

AAAA to Take Up MediaPort Effort

24y Christopher Saunders

AAAA to Take Up MediaPort Effort

The trade association will push for XML-based standards for ad buying, selling and trafficking. Read More...

View article
Step Into the Stream
Marketing

Step Into the Stream

24y Jeremy Lockhorn

Step Into the Stream

Why streaming video ads don't work -- and why they soon will. Read More

View article
Execs and Accounts for October 14, 2002
Media

Execs and Accounts for October 14, 2002

24y Zachary Rodgers

Execs and Accounts for October 14, 2002

Best Buy taps WebSideStory for Web marketing analytics; R/GA promotes creative director Nick Law to VP of visual design; Jumpstart Digital opens an of...

View article
50% Of Software Firms Soon Will Vanish
Audience

50% Of Software Firms Soon Will Vanish

24y Kevin Newcomb

50% Of Software Firms Soon Will Vanish

It's "survival of the fittest" in the software industry. Read More...

View article
Qualified Answers to Persuasive Architecture
Analytics

Qualified Answers to Persuasive Architecture

24y Bryan Eisenberg

Qualified Answers to Persuasive Architecture

How much time and effort have you invested thinking about how your prospects buy? Read More...

View article
Lessons From Yahoo!
Media

Lessons From Yahoo!

24y Christopher Saunders

Lessons From Yahoo!

Will the portal's growth in advertising revenue extend to the rest of the online world? Read More...

View article