ValueClick eyes Q4 profits; EyeWonder's new rich media tool; and RedSheriff volleys to the ATP. Read More...
View articlePromoting your site like there's no tomorrow? If your customers aren't coming back, they got the message. Read More...
View articleBig Blue says it will re-brand its PC line and related services with the 'Think' motto that's been the company's byword for nearly a century. Read Mor...
View articleTrying to define spam is like trying to define porn -- you know it when you see it, but everyone has a different idea. Is a clear definition possible?...
View articleOnline consumers are beginning to flex their e-commerce muscles in anticipation of the upcoming holidays. Read More...
View articleRich media email: skating on thin ice? Here’s how the Rangers scored. Read More...
View articleRepresenting 90 percent of automotive retailers in North America, Reynolds and Reynolds brings its lengthy roster of automotive retailers to Yahoo! Au...
View articleThe summer promotion is billed as the first national SMS ad campaign, as the beverage giant taps into China's huge wireless population. Read More...
View articleBetter landing pages equal more flexible and profitable marketing efforts. Read More...
View articleAKQA wins contract for Smithsonian site redesign; Alexander & Tom builds a digital marketing program for Pinnacle Golf; Agency.com namedagency of reco...
View articleUPDATE: The ad market researcher's new CrossMedia Research product aims to find online advertising's place in the media mix. Read More...
View articleBroadband, particularly DSL, is expected to capture a significant amount of Chinese Internet users, satisfying governmental target rates of adoption. ...
View articleGlobal discord, a sluggish economy, and high unemployment rates have not deterred Internet users from grabbing online travel deals. Read More...
View articleNeither exuberant nor irrational. Those who weathered the online ad slump talk tactics for the present and the future. Read More...
View articleIAB names a new agency of record for its ongoing interactive branding campaign; SF Interactive promotes several execs from within; DraftDigital comple...
View articleNetIQ offers Dreamweaver plug-in; P&G Tweaks Web media buying; Yahoo! to promote 'Charlie's Angles' sequel. Read More...
View articleThe effort seeks to woo CPG advertisers with wider distribution of the firm's coupons. Read More...
View articleRemember good, old fashioned customer service? Handle it with email -- with three proven methods. Read More...
View articleAfter testifying against anti-spam legislation, Direct Marketing Association now wants help from Washington. Read More...
View articleFollowing in the footsteps of IBM's gaffe last year, Microsoft is ordered to end its guerilla marketing campaign for MSN 8. Read More...
View articleOn the first day of Christmas, my merchant gave to me... incentives! Read More...
View articleStudies are showing that response rates are growing. Read More...
View articleDoubleClick enters an agreement with Universal McCann; Carat launches campaigns for two clients; CoolerEmail adds clients to roster. Read More...
View articleEver dream of a perfect world where buyers and sellers speak the same language? It won't happen without work. Suppliers, here's what buyers need from ...
View articleKaren and Joanna are on a mission: Track down leading B2B email marketers and pump them for secrets. Read More...
View articleIronPort, an e-mail gateway maker, is putting a novel spin on the war toend spam as we know it. Acting as a 'white' list, mass e-mailers agree topay e...
View articleAlthough it remains fairly immature, offline direct marketers are increasingly dabbling in e-mail -- and impacting postal mail volumes. Read More...
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