Got an e-newsletter? You're a publisher! You need to think like one. Here's how. Read More...
View articleThe company's Q3 trend report shows click-through and bounceback rates remaining steady, despite increased e-mail volume. Read More...
View articleCanada has the potential for high e-commerce growth but e-tailers and consumers aren't taking full advantage of the environment. Read More...
View articleThe two-year marketing deal includes co-branded online and interactive text-messaging promotions. Read More...
View articleThe online advertising standards group gains FTC support and links up with TRUSTe to encourage seal holders to comply. Read More...
View articleA new Forrester Research study finds advertisers in a quandary over how to deal with ad-skipping technology and ready to explore other media options. ...
View articleGo figure – the Internet plays a large role in the daily activities of financial service professionals, but usage remains about the same as last year....
View articleTraffix undergoes a management shake-up; boede&partners promotes Creative Director Ted Tsandes to partner; Choice Media to rep BabyZone.com Read M...
View articlePart four of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...
View articleFace it. The economy’s put you and your company on a strict diet. The regimen is painful but not without rewards. Read More...
View articleJapan leads the way in camera phone adoption, as North America claims the top spot in traditional digital camera sales. Read More...
View articleProfessional associations need to work lean and mean -- and get results. That makes them a great source of B2B email marketing advice. Read More...
View articleFor search engine results, editorial matters. Here's how the major engines stacked up on a recent test. Read More...
View articleUPDATE: In a move to boost flagging ad revenue, users can earn daylong access to premium content by viewing a four-screen Mercedes advertisement. Read...
View articleAccording to a Dataquest survey, 28 percent of U.S. online householdsconnect to the Internet via broadband connections. Analysts warn that'first to ma...
View article24/7 Real Media to rep all-hotels.com; WildTangent builds an advergame for BellSouth; Overture names Bala Iyer to board Read More...
View articleA week after narrowing its focus, Inktomi introduces a new version of its flagship product that promises more relevant results and additional paid inc...
View articleYou don't need a customized search engine to ensure customers find what they want. Read More...
View articleYahoo!'s Tim Sanders tells this year's @d:Tech how the Internet can find its role in the media mix. Read More...
View articleThere are big-picture Internet ad issues, and then there's thedown-and-dirty reality. Read More...
View articleReturn Path buffs up its e-mail change of address consumer offerings with the addition of Re-route. Read More...
View articleDespite a handful of recent cases where emails and electronically stored files helped to bring down corporate executives or even an entire company, fe...
View articleHit ’send.’ Your email arrives... three weeks later. Not in time for the holidays. What’s going on? Read More...
View articleSite design: how to deliver on time, on budget, and on purpose. Read More...
View articlePutting the user experience back into email marketing. Read More...
View articleAgency claims one defendant offered spam filters that actually increased junk mail. Consumer Groups Rally to Can Spam Read More...
View articleInternet users who still haven't found what they're looking for may need to go beyond the first couple of pages of results. Read More...
View article