BellSouth taps breatheinteractive for online media planning and buying; Absolut chooses FitzGerald Communications as its PR agency of record for onlin...
View articleNextel awards its interactive media business to Mullen; iLeo hires Riccardo Zane as general manager of its North American operations; Yesmail adds Sma...
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View articleRob's second annual offering of words to live by, this year and the next. Read More...
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View articleThe provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...
View articleThe provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...
View articleMore forecasts point to an advertising-industry rebound in 2003 and 2004. Read More...
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View articleBigfoot appoints Lotito to its board of directors; Movielink taps McCann-Erickson as its agency of record; J.D. Edwards upgrades its Aprimo Marketing ...
View articleWeb-based marketing strategies for movie studios and record labels have only just begun to penetrate one of the fastest growing consumer hubs in the w...
View articleThe Banner That Will Not Die is an object lesson in creative optimization. Read More...
View articleOnline marketing isn't either/or. Branding messages must be integrated with direct marketing tactics. Read More...
View articleNew media meets traditional media as millions of e-shoppers buy books online. Read More...
View articleJust in time for a holiday advertising campaign, Gateway signs a deal with Pressplay to pre-load the music service -- and lots of tunes -- on new comp...
View articleComing up with a plan is only half the battle. Find out how to execute and get those newsletters out there. Read More...
View articleThe online ad firm's third quarter trend report says marketers are taking a liking to rich media ads. Read More...
View articleRecipe for relevance: Don't just return results, return content with paid search engine listings. Read More...
View articleAlthough continuing to audit Web sites, ABC merges its interactive division with offline unit, in a move that could cut its audit base. Read More...
View articlePaying may win you better placement at AltaVista and other search engines. Is this fair? Is it the wave of the future? Read More...
View articleWe don’t know all the answers, but we’ll doggedly track down someone who does. Read More...
View articleThe online ad company acquires a Web shop, in a deal that will give it creative capabilities and ties to the pharmaceutical industry. Read More...
View articleFour real-world publishers who use SMS messaging to process microtransaction fees for content. Read More...
View articleNetCreations unwraps PostMasterDirect 7.0; Aptimus sdds CPC pricing. Read More...
View articleAre you overlooking the fact most recipients first see email messages in a preview window? How to leverage an overlooked but key element in your campa...
View articleHey -- email’s cheap. Why bother to test campaigns? Because not testing is a sure way to make it expensive. Read More...
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