Neopolitan Networks promotes Basilio Amaro to vice president of marketing; Creative Cow taps Antarra for public relations; Rob Chandra steps down from...
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View articleOrbitz tries to make the Net's most hated ad format more effective by adding a little fun -- and providing a trip to its site. Read More...
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View articleConsolidated Credit Counseling overhauls its Web site and customeracquisition strategy -- just in time to help with New Year's resolutions. Read More...
View articleThere's a lot of talk about what's wrong with online advertising. Eric lays the groundwork for a solution. Read More...
View articleBig-spending brands need to reach their audiences via 'social' media. Does the Internet provide that environment? Read More...
View articleAn effective email program starts with a firm foundation. Read More...
View articleWilliams-Sonoma goes with Web marketing analytics player Coremetrics; Agency.com builds a site for client 3M's Scotch Tape brand; CyberSource names Pe...
View articleSpontaneous surfing can still be valuable, if you start from the right place. Read More...
View articleThe last installment of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...
View articleClose your eyes and imagine a future in which advertisers, publishers, agency folks, and Internet users live in peace and harmony. Read More...
View articleThe third-quarter numbers culled by PwC give the industry group cautious optimism that a rebound is underway. Read More...
View articleAre U.S. e-shoppers sacrificing time for deals? It could be that consumers haven't finished their gift-buying because they are too busy hunting for th...
View articleClients of the e-mail marketing services provider can now enjoy Habeas' white-listing benefits, so long as they adopt a double opt-in approach. Read M...
View articlePaying may win you better placement at AltaVista and other search engines. Is this fair? Is it the wave of the future? Read More...
View articleDeciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Pa...
View articleNetscape becomes the latest company to declare its opposition to the Web's most vilified ad format. Read More...
View articlemessageREACH includes subscription management, list building and hosting, and message tracking and reporting. Read More...
View articleicaliber is an Internet marketing and consulting firm specializing in search engine optimization and customer acquisition and retention solutions. Rea...
View articleForget everything you ever knew about building a database or subscriber list. AOL 8.0 just rewrote the rules. Paul tells you how to move forward in a ...
View articleRisk management consultant Aon has always emphasized one-to-one relationships with its clients and prospects. When that personal touch was threatened ...
View articleAfter a period of benign neglect, Terra Lycos intros a new HotBot, featuring an ad-free homepage and the ability to query FAST, Google, Inktomi and Te...
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