Yahoo! Buffs Up Personals
Media

Yahoo! Buffs Up Personals

23y Brian Morrissey

Yahoo! Buffs Up Personals

With an increasing amount of its revenue coming from paid services, Yahoo! adds voice and video features to its personals section. Read More...

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Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct
Marketing

Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct

23y Declan Dunn

Regulating Chaos, Part 1: Adware and the Affiliate...

The new affiliate industry code of conduct: There's something in it for everyone as the industry moves to self-regulate. Read More...

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A Man. A Plan. A Can Opener.
Analytics

A Man. A Plan. A Can Opener.

23y Bryan Eisenberg

A Man. A Plan. A Can Opener.

Frictionless retail: lessons learned from a man who turned 112 can openers into an empire. Read More...

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Competition Heats Up Between DBS, Cable
Audience

Competition Heats Up Between DBS, Cable

23y Robyn Greenspan

Competition Heats Up Between DBS, Cable

Digital television is attracting millions of consumers, and satellite and cable operators are racing to grab the market share. Read More...

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Explaining the Elephant
Media

Explaining the Elephant

23y Rob Graham

Explaining the Elephant

Defining an effective online ad can be slippery business. Read More

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Trend Micro adds Postini; RedSheriff adds location technology. Read More...

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Prevention Is the Best Medicine: Creating an Anti-Spam Strategy
Email

Prevention Is the Best Medicine: Creating an Anti-Spam Strategy

23y Carl Weinschenk

Prevention Is the Best Medicine: Creating an Anti-...

There’s no denying spam is a pervasive and tricky problem that continues to proliferate. From an enterprise perspective, the strongest cure for spam i...

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Get With the Trends in 2003
Email

Get With the Trends in 2003

23y Kathleen Goodwin

Get With the Trends in 2003

Don’t get left behind as the art and science of e-newsletters moves forward. Read More...

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Execs and Accounts for January 8, 2003
Media

Execs and Accounts for January 8, 2003

23y Zachary Rodgers

Execs and Accounts for January 8, 2003

E-centives completes an acquisition of Consumer Review; MaxMedia Design picks up three new clients; DoubleClick signs a two-year exclusive DART contra...

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SEM Power Tips
Search

SEM Power Tips

23y Kevin Lee

SEM Power Tips

Boost performance, results, and ROI with this list of proven ways to turbocharge your search engine marketing. Read More...

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E-Mail Appender Enters Change-of-Address Market
Media

E-Mail Appender Enters Change-of-Address Market

23y Pamela Parker

E-Mail Appender Enters Change-of-Address Market

The small but hot ECOA space gets a new competitor. Read More...

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Yahoo! CEO: Usage Up "Dramatically"
Media

Yahoo! CEO: Usage Up "Dramatically"

23y Pamela Parker

Yahoo! CEO: Usage Up "Dramatically"

Foreshadowing next week's earnings report, Terry Semel tellsinvestors to look for big growth from Yahoo! Read More...

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Execs and Accounts for January 6, 2003
Media

Execs and Accounts for January 6, 2003

23y Zachary Rodgers

Execs and Accounts for January 6, 2003

Hewlett Packard consolidates its roster of worldwide interactive ad agencies; Bigfoot Interactive promotes Michael Della Penna to chief marketing offi...

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Secure Your Competitive Advantage in 2003
Email

Secure Your Competitive Advantage in 2003

23y Barry Stamos

Secure Your Competitive Advantage in 2003

Barry offers steps to chart a strategic course for the new year. Read More...

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2003: What's Hot, What's Not
Marketing

2003: What's Hot, What's Not

23y Pamela Parker

2003: What's Hot, What's Not

Online is finally recovering. What sectors will grow the fastest? Read More...

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Keeping New Year's Resolutions
Analytics

Keeping New Year's Resolutions

23y Bryan Eisenberg

Keeping New Year's Resolutions

How to make good on the promises you're making yourself as we begin 2003. Read More...

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Best Buy Sponsors Film on TiVo
Media

Best Buy Sponsors Film on TiVo

23y Brian Morrissey

Best Buy Sponsors Film on TiVo

The electronics retailer continues to dabble in advertising on the DVR service, taking a cue from BMW Films with a short-movie sponsorship. Read More...

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Thirteen Little Campaigns for Discovery
Media

Thirteen Little Campaigns for Discovery

23y Zachary Rodgers

Thirteen Little Campaigns for Discovery

After a year of retreat from the Web, Discovery Networks has embraced the medium once more. With the launch of 13 blitz campaigns by itraffic, the com...

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2003: Interactive Marketing Gets in the Mix
Media

2003: Interactive Marketing Gets in the Mix

23y Brian Morrissey

2003: Interactive Marketing Gets in the Mix

IAR takes a look ahead, as the industry tries to turn the corner after its two-year downturn. Read More...

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Building a Better Pop-Up Ad
Media

Building a Better Pop-Up Ad

23y Gretchen Hyman

Building a Better Pop-Up Ad

Despite the current revolt by users and ISPs over the proliferation of pop-ups, the FPBA Group seeks to reinvent the wheel when it comes to in-your-fa...

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Media Buying Do's and Don'ts
Media

Media Buying Do's and Don'ts

23y Tessa Wegert

Media Buying Do's and Don'ts

A poorly thought-out strategy is a recipe for disaster. Find out how to avoid costly mistakes. Read More...

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Auditing Your E-Mail Initiatives: Five Areas to Examine
Email

Auditing Your E-Mail Initiatives: Five Areas to Examine

23y Jeanne Jennings

Auditing Your E-Mail Initiatives: Five Areas to Ex...

Pushing your e-mail efforts forward means examining your program’s strengths and weaknesses. Read More...

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Content Billers Need to Cooperate, Not Compete
Media

Content Billers Need to Cooperate, Not Compete

23y Vin Crosbie

Content Billers Need to Cooperate, Not Compete

It may be antithetical to the usual American way, but it's critical for fee-based publishing. Read More...

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Reaching Cyberchondriacs
Media

Reaching Cyberchondriacs

23y Seana Mulcahy

Reaching Cyberchondriacs

When 73 million plus Americans seek health-related information online, marketers had better provide it. Read More...

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2002: Interactive Marketing Hits the Comeback Trail
Media

2002: Interactive Marketing Hits the Comeback Trail

23y Brian Morrissey

2002: Interactive Marketing Hits the Comeback Trai...

In a year of transition, the industry shows signs that its two years of doldrums might finally end soon. Read More...

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MyPoints.com Launches Career Center
Media

MyPoints.com Launches Career Center

23y Brian Morrissey

MyPoints.com Launches Career Center

Through a partnership with Talentology, members can earn reward points by browsing for jobs and going to interviews. Read More...

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The Cracked Crystal Ball Prediction Roundup
Marketing

The Cracked Crystal Ball Prediction Roundup

23y Sean Carton

The Cracked Crystal Ball Prediction Roundup

What do professional prognosticators see awaiting us in 2003? Take a peek into Sean's crystal ball and find out. Read More...

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Calculating the True Cost of Email
Marketing

Calculating the True Cost of Email

23y Jared Blank

Calculating the True Cost of Email

Pressing that 'send' button might cost your business much more than you thought. Read More...

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