Two new case studies say traditional businesses can get more bang for their buck by adding online to the marketing mix and cutting back on TV. Read Mo...
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View articleSurveys can increase e-mail marketing success by 10 percent or more. Read More...
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View articleThe Online Publishers Association divides the day into five parts, as it strives to make the Internet the main medium for advertising during work hour...
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View articlePlacing text ads are one way to grow your list. Read about another. Read More...
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View articleIf analysts told clients what they need to know (instead of what they want to hear), it would sound something like this.... Read More...
View articleMerak Mail Server may be your answer. The five-star mail server packs a powerful punch for an enterprise on a sub-$1,000 budget. But if slick and glos...
View articleSportsLine.com's fantasy revenues rise; Digitas, eUniverse turn profits. Read More...
View articleWe know cross-media works, but what's the best way to marry TV and the Internet? Read More...
View articleAffiliate, or referral, programs have emerged as a valuable option for marketers suffering through online advertising woes, and those that cultivate l...
View articleWhat will the deal mean for searchers, marketers... and Google? Read More...
View articleOrganizations that see e-mail as yet another broadcast and blast medium miss its unique ability to help establish a one-to-one relationship with custo...
View articleNow the second-largest ethnic group in the U.S., Hispanics are rapidly taking to the Net and spending more time online. Read More...
View articleCompanies can now pay extra to be included in 'featured jobs' placement throughout the site. Read More...
View articleUPDATE: Reebok's Terry Tate and other Super Bowl ads drive viewers to the Web. Read More...
View articleDon't be too quick to dismiss AOL as a factor in the online media game. Read More...
View articleIn WebTrends Reporting Series 6.0, NetIQ moves its hosted and software Web analytics products to a common code architecture, combines the advanced fea...
View articleLack of significant wireless progress and slow enterprise adoption are blamed for the decline in worldwide shipments. Read More...
View articleThis humble marketing vehicle offers some profound wisdom. Read More...
View articleNow the second-largest ethnic group in the U.S., Hispanics are rapidly taking to the Net and spending more time online, according to a new report comm...
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