Short on words, high on impact. Is SMS marketing the way to engage the cool, the blasé, the been-there-seen-that early adopters? Read More...
View articleThe law allows Internet subscribers to sue spammers for up to $50,000 plus costs, and allows ISPs to sue for up to $500,000. Read More...
View articleThere's been uproar about 'intrusive' ads. Here's an alternative. Read More...
View articleThe machines may be running the applications, but don't forget who's running the machines. Read More...
View articleThe move follows CNN's lead as the media giants look to better monetize their online properties. Read More...
View articleThe move comes amid continued struggles by the ISP and portal play. Read More...
View articleIn-Stat/MDR claims broadband subscriber growth remains robust, while the Yankee Group says new technologies offer cost-effective business broadband op...
View articleSubscriptions, business services could prove a source for segmenting much-needed B2B audiences, according to GartnerG2. Read More...
View articleMaybe you're obsessed with every minute detail of your site, but your customers probably couldn't care less. Read More...
View articleThe arrangement could presage further alliances between CRM players and e-mail specialists. Read More...
View articleBuild an email program targeting unknown customers yet appropriately integrating information from every division. Sound challenging enough? Read More...
View articleAmong the countries surveyed in Asia, China, Japan and Korea will experience the highest increase in permanent headcounts next quarter, said TMP World...
View articleThe move comes as the PDA manufacturer seeks to widen its consumer base. Read More...
View articleYour customers aren't going to learn your company's language. It's up to you to learn theirs -- and to make your search function usercentric. Read Mor...
View articleIn-Stat/MDR claims broadband subscriber growth remains robust, while the Yankee Group says new technologies offer cost-effective businessbroadband opt...
View articleA well-planned B2B campaign triples the average click-through rate. Read More...
View articleThe pharmaceutical giant agrees to beefed-up data protection procedures. Read More...
View articleOnline advertising is a proven branding medium. How come click-through remains the sole metric for measuring email success? Read More...
View articleThe firm expects to roll out further combined on- and offline campaigns for clients. Read More...
View articleFederal watchdogs have set their sights on search engines. What are the implications of the FTC's disclosure recommendations for search engines, adver...
View articleThe news is optimistic but the e-commerce industry needs to address security concerns, an annual global report finds. Read More...
View articleOnline media planning and buying may be a logistical nightmare, but we're beginning to get somewhere. Read More...
View articleIn its first foray into mobile text messaging, the cable channel isoffering daily Tour de France updates. Read More...
View articleIn an age in which ROI is the magic acronym, LookSmart helps itsclients measure it Read More...
View articleReady for some advanced number-crunching? Meet logistic regression. Mark walks you through it step by step. Read More...
View articleValueClick appoints a director of Western sales and nine others; iMakeNews names Brian Cusack vice president of sales; Sharpe Partners launches Fujifi...
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