Marketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around. Read More...
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View articleSilverCarrot aims to beef up its database by acquiring a smaller competitor, Milesource. Read More...
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View articleIf it’s not segmented, targeted, and data-driven, it’s spam -- no matter what the medium. Read More...
View articleBorrowing on efforts begun by TRUSTe and MAPS, the new firm looks to provide verification for e-mail -- but could pose headaches for some marketers. R...
View articleCredibility counts. On your site, for your brand, and for marketing as a profession. Marketers, can you explain your job credibly? Read More...
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View articleLast week, Tessa discussed the war against pop-ups. This week, she suggest a peace treaty. Read More...
View articleCustomer profitability management: the trends, case studies, and solutions. Last of a three-part series. Read More...
View articleOn the surface Kerio Mail Server is a well-rounded mail server package priced ideally for small to midsize enterprises. But the server goes beyond tha...
View articlePaying for placement? A step-by-step guide to Google and Overture's guidelines. Read More...
View articleAgency.com hires Peter Klueger as vice president and creative director; Winstar to rep the NASDAQ consumer Web site; AdWare Systems in product agreeme...
View articleThe Online Publishers Association says consumers spent $675 million for online content last year. What's content? According to OPA, it includes gift c...
View articleBuild an email program targeting unknown customers yet appropriately integrating information from every division. Sound challenging enough? Read More...
View articlePerhaps daunted by technology, parents relinquish theirconsumer electronics buying decisions to the kids. Read More...
View articleThe children's toy manufacturer again looks to reach its target online. Read More...
View articleEighteen months after the IAB introduced larger ad formats, they still represent a slim share of online ads in Europe. Read More...
View articleCustomers need needs-based browsing. Your site does, too. Read More
View articleWhat do taxpayers get for in return for footing a very hefty ad budget? The creative's online, so Tig took a hard look. Read More...
View articleThe move looks to better segment and target audiences for advertisers. Read More...
View articlePut away that wallet! Build a brand from zero -- on a near-zero budget. Read More...
View articleThe move links demographic and geographic data to specific households. Read More...
View articleThe move consolidates the e-mail ASP with its technology provider, which is looking to expand its list hosting business. Read More...
View articleAdvertising failure rate: 97 percent. Beat the odds with permission-based email. Read More...
View articleYou'd think the slow economy would put the brakes on technological progress, but fear can be the strongest of motivators. Read More...
View articleSmile and say, "hello" – here comes the camera phone. Predictions for worldwide sales approach 147 million by 2007 and should boost a sagging handset ...
View articleThe carrier finds itself in a heap of trouble over unsolicited e-mails inthe state of Utah. The bill's $21,750 so far and growing by the day ifSprint ...
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