E-Marketing on a Shoestring
Marketing

E-Marketing on a Shoestring

24y Jeffrey Graham

E-Marketing on a Shoestring

Many small sites with small budgets attract large followings without immense infusions of venture capital or huge sponsorship or portal deals. How? A ...

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Groups Rally to Can Spam
Media

Groups Rally to Can Spam

24y Roy Mark

Groups Rally to Can Spam

Calling the medium 'inherently deceptive,' consumer advocates submit new measures to FTC to attack unsolicited commercial e-mail. Read More...

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Execs and Accounts for September 3, 2002
Media

Execs and Accounts for September 3, 2002

24y Zachary Rodgers

Execs and Accounts for September 3, 2002

Agency.com's Kyle Shannon to step down; Bluestreak to donate its IonMail platform to the Ad Council; Bigfoot Interactive adds Ray Butkus to board of d...

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Search Engine Results You Can Control
Media

Search Engine Results You Can Control

24y Tessa Wegert

Search Engine Results You Can Control

Don't throw yourself at the mercy of algorithmic search engine results. Read More...

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E-Tailers Give Themselves Poor Score
Audience

E-Tailers Give Themselves Poor Score

24y Robyn Greenspan

E-Tailers Give Themselves Poor Score

Despite low ratings on overall satisfaction, the industry is working on improvements for the upcoming holiday season. Read More...

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Prognostication Scorecard, Part 1
Analytics

Prognostication Scorecard, Part 1

24y Arthur O'Connor

Prognostication Scorecard, Part 1

In early 2001, Arthur made five predictions about the future of eCRM. How accurate were those prophesies? Read More...

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How to Avoid the Email Black Hole
Email

How to Avoid the Email Black Hole

24y Al DiGuido

How to Avoid the Email Black Hole

One slip, and your campaign’s sucked into bulk-mail-folder oblivion. Al offers step-by-step spam filter optimization. Read More...

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Should You Offload Messaging Management?
Email

Should You Offload Messaging Management?

24y Jacqueline Emigh

Should You Offload Messaging Management?

Managing messaging is a science for most operations, provided they have theexpertise on hand. When is it a good time to save yourself some hassle and ...

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Jeeves Asks for Google's Ads
Search

Jeeves Asks for Google's Ads

24y Danny Sullivan

Jeeves Asks for Google's Ads

There's method in an unlikely deal between competitors. Read More...

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MailFrontier Inks Financing, Debuts Anti-Spam Software
Media

MailFrontier Inks Financing, Debuts Anti-Spam Software

24y rumo

MailFrontier Inks Financing, Debuts Anti-Spam Soft...

The news comes amid growing efforts to offer consumer and enterprise solutions for controlling unwanted commercial e-mail. Read More...

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Danger! Jargon
Marketing

Danger! Jargon

24y Martin Lindstrom

Danger! Jargon

What language does your brand speak? Do your customers understand it? Read More...

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DoubleClick Unveils List Management ASP
Media

DoubleClick Unveils List Management ASP

24y Christopher Saunders

DoubleClick Unveils List Management ASP

ListDriver, targeted at list owners, brokers and managers, will integrate with DARTmail. Read More...

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DoubleClick Settles with States On Profiling
Media

DoubleClick Settles with States On Profiling

24y Christopher Saunders

DoubleClick Settles with States On Profiling

The company concludes one of the final investigations into its privacy practices, and will open its database to profiled consumers. Read More...

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Filtering Our Rights Along With Our Email?
Email

Filtering Our Rights Along With Our Email?

24y Paul Soltoff

Filtering Our Rights Along With Our Email?

You’ve got mail (if it’s OK with Big Brother)! Read More...

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FEC Waiver Could Spur Political SMS Ads
Media

FEC Waiver Could Spur Political SMS Ads

24y Erin Joyce

FEC Waiver Could Spur Political SMS Ads

The Federal Election Commission gives Target Wireless an exemption on disclaimers regarding political ads over SMS systems, a move that could unleash ...

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Technical Degrees Still Command Highest Salaries
Audience

Technical Degrees Still Command Highest Salaries

24y Robyn Greenspan

Technical Degrees Still Command Highest Salaries

Though the technology sector has recently taken an economic downturn, the latest New York Times Job Market survey suggests that if money is the motive...

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Asia's Wholesale Voice and Data Services Market
Audience

Asia's Wholesale Voice and Data Services Market

24y Beth Cox

Asia's Wholesale Voice and Data Services Market

Frost & Sullivan gives a quick run-down on the challenges faced by second-tier players in Asia's wholesale voice and data services market. Read More...

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Reports of Affiliate Programs' Death Are Greatly Exaggerated
Marketing

Reports of Affiliate Programs' Death Are Greatly Exaggerated

24y Declan Dunn

Reports of Affiliate Programs' Death Are Greatly E...

Sure, some of the outdated notions of what an affiliate program should be are disappearing. But that's good news. Read More...

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Media Buying on a Budget
Media

Media Buying on a Budget

24y Tessa Wegert

Media Buying on a Budget

Don't be intimidated by all those fancy online ads. There's room for the little guy, too! Read More...

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Warner Bros. Unleashes New Potter Efforts
Media

Warner Bros. Unleashes New Potter Efforts

24y Christopher Saunders

Warner Bros. Unleashes New Potter Efforts

The studio looks to create an experience to woo new fans and encourage repeat visits. Read More...

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Compare and Contrast: Overture and Google Guidelines, Part 2
Search

Compare and Contrast: Overture and Google Guidelines, Part 2

24y Danny Sullivan

Compare and Contrast: Overture and Google Guidelin...

Paying for placement? A step-by-step guide to Google and Overture's guidelines. Read More...

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Reuters, Multex in Joint Ad Deal
Media

Reuters, Multex in Joint Ad Deal

24y Christopher Saunders

Reuters, Multex in Joint Ad Deal

Continuing moves by rival publishers to work together in a tough economic climate, the move will see the two companies together selling inventory on t...

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Post-L90, eUniverse Again Tries Network Play
Media

Post-L90, eUniverse Again Tries Network Play

24y Christopher Saunders

Post-L90, eUniverse Again Tries Network Play

Months after abandoning its plan to acquire L90, the Web publisher launches a unit to promote its clients and its paid sites via affiliates. Read More...

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Women Embrace Texting
Audience

Women Embrace Texting

24y Bob Woods

Women Embrace Texting

Here's more evidence that SMS and wireless messaging is catching on inthe U.S.: Almost all of the surveyed 30-to-40 year old women say texting would h...

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MiserMail
Email

MiserMail

24y Team ClickZ

MiserMail

Targeted specifically to parents, home individuals, and small work groups, MiserMail claims the ability to remove up to 99 percent of spam and porno f...

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Listrak
Email

Listrak

24y Team ClickZ

Listrak

Listrak is an e-relationship platform for maintaining customers and obtaining new ones through the interactive influence of email messaging. Read More...

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Filtering Spam with Blocklists
Email

Filtering Spam with Blocklists

24y Nathan Segal

Filtering Spam with Blocklists

For business professionals, spam is a huge problem that causes clogged in-boxes and wastes many hours of productive time. Many are turning to blocklis...

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Do Your Brand a Favor: Misspell It!
Marketing

Do Your Brand a Favor: Misspell It!

24y Martin Lindstrom

Do Your Brand a Favor: Misspell It!

No one spells or types flawlessly. Smart marketers take human foibles into consideration when developing a URL strategy. Read More...

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