Following its "A.I." campaign, Warner Bros. continues to throw sizable resources behind "stealth" movie promotions on the Web. Read More...
View articleWhen links in a promotion are tracked individually, almost always a clear-cut winner emerges. That is, one piece of email real estate, above all other...
View articleCRM has moved from concept to reality, but market maturity is still pretty far away, according to a study by The Data Warehousing Institute that found...
View articleWhat word (it refers to something we do every day, whether we realize it or not) immediately conjures up an image of a slick, aggressive, fast-talking...
View articleDo we want to be able to compete on Madison Avenue again? Will we be able to compete against print, broadcast, and cable on an equal footing? We will,...
View articleIf you're a merchant, don't sign an exclusive deal. If a service provider is really that good, why would it insist on an exclusivity clause? If it's t...
View articleIf you think times are tough now, think about the time when one-third, not just 4 or 5 percent, of all workers were unemployed. People wandered the co...
View articleThe firm will be bought by a subsidiary of its one-time suitor. Read More...
View articleThere is definitely something to learn from the prevailing attitudes of the opt-in as well as unsolicited bulk-mail community. Even the best email mar...
View articleAs the rich media e-mail marketer continues its management shifts,new CEO Yoakum says the company remains in financial trouble. Read More...
View articleDespite its recent price hike, AOL is not likely to have to weather a storm. So is there no hope? Is the U.S. Web doomed to become an AOL lake? Well, ...
View articleMillions of Americans are turning to the Internet to get them in touch with God and others who pursue faith matters, according to a report by Barna Re...
View articleOften, our ignorance of market demand does little to dampen our conviction that "if we build it, they will come." But do people really want a new mous...
View articleOne day, after watching hours of digital cable, Eric gradually saw the light... He'd uncovered some interesting issues at the convergence point of dig...
View articleThe Atlanta-based incentivized surfing play finds a buyer. Read More...
View articleSusan is floored that she has a readership beyond her mother and husband. In fact, she has readers around the world. Clearly, on the Web, one writes f...
View articleMindArrow makes acquisition; Unicast expands publishers; ValueClick co-registration sets records. Read More...
View articleYou're a respectable email marketer, an upstanding citizen of the permission-marketing space. You ask nice, you play nice. But you're surrounded by th...
View articleCBS MarketWatch taps NetCreations; Digitas wins Williams-Sonoma; Sheraton turns to MessageMedia. Read More...
View articleThe firm adds e-mail delivery to the list of functions it's conceding to competitors, as 24/7 Media regroups around Connect and its list management bu...
View articleWireless technology has come a long way, but filtering technology hasn't. A brave new wireless world can't be bound by PC paradigms. Read More...
View articleAs technology life cycles shorten and the pace of innovation explodes, customers will expect the quality of service to be continually upgraded; they w...
View articleSometimes media people are asked to help advertisers develop the proper offer to elicit a response from email marketing. If the client's value proposi...
View articleCharlwood eMarketing is an e-mail list broker that provides opt-in B2C and B2B e-mail lists within Canada and the United States. Read More...
View articleThere are five e-tailing success factors. They are simple, but critical. Yet they are neglected and mismanaged, which explains why only 5 percent of e...
View articleTom thinks we need to unlearn the way we measure traditional advertising. Then we can take full advantage of Web technologies that measure what matter...
View articleNo matter how good the navigation design, there will always be people who get confused, especially on large Web sites. Here's how to help your site us...
View articleWhy do venture capitalists require that a significant percentage of financing be allocated to implementing a strategic public relations campaign? Beca...
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