Consumers Unclear on Benefits of iTV
Audience

Consumers Unclear on Benefits of iTV

25y Michael Pastore

Consumers Unclear on Benefits of iTV

Interactive television will grow at a rate of 83 percent annually through 2005, found Jupiter Media Metrix. But a closer look at an iTV market high on...

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Burned by Dot-Bombs
Marketing

Burned by Dot-Bombs

25y Dana Blankenhorn

Burned by Dot-Bombs

Dana has but one question for the fast talkers who burned millions of people for billions of dollars in the last year (himself included). How many peo...

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DoubleClick Snaps Up 24/7 Media's Sabela
Media

DoubleClick Snaps Up 24/7 Media's Sabela

25y Christopher Saunders

DoubleClick Snaps Up 24/7 Media's Sabela

The big get bigger as a struggling 24/7 Media sells off a chunk ofits technology assets to the industry leader. Read More...

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An Online-Advertising Postcard From Miami
Marketing

An Online-Advertising Postcard From Miami

25y Jeffrey Graham

An Online-Advertising Postcard From Miami

Brilliant campaigns. Shining examples. Everyone glowing with success. Not just another day in the sun. Read More...

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Study: Traditional Advertisers Outnumber Dot-Coms
Media

Study: Traditional Advertisers Outnumber Dot-Coms

25y Christopher Saunders

Study: Traditional Advertisers Outnumber Dot-Coms

More than half of the top 100 advertisers are from the traditionalside of the fence -- good news for an industry soured on dot-com dollars. Read More...

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The Rise of a Billion Consumers
Email

The Rise of a Billion Consumers

25y Bruno Gralpois

The Rise of a Billion Consumers

Despite a slow start, is China poised to win the online race? As any punter will tell you, appearances can be deceiving -- it's the numbers that matte...

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IT Spending Expected to Rebound
Audience

IT Spending Expected to Rebound

25y Michael Pastore

IT Spending Expected to Rebound

The vicious circle that has caused the U.S. economy and technology spending to stumble will not spiral out of control, but rather conditions should im...

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Web Increases Role in Auto Buying
Audience

Web Increases Role in Auto Buying

25y Michael Pastore

Web Increases Role in Auto Buying

More than 60 percent of recent auto buyers and leasers would use the Web to make the auto purchase or get a dealer referral, according to a survey by ...

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Winfirst Chooses Canal+ as iTV Software Provider
Media

Winfirst Chooses Canal+ as iTV Software Provider

25y Jeremy Lockhorn

Winfirst Chooses Canal+ as iTV Software Provider

Canal+ sneaks its interactive television tendrils into the U.S. bylending its software to Winfirst. Read More...

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Advertising, Promotion, or Commerce?
Media

Advertising, Promotion, or Commerce?

25y Nancy Whiteman

Advertising, Promotion, or Commerce?

With wireless, the difference between advertising and commerce is not always clear. To be sure, we've seen some of this blurring on the Web. But given...

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More on Buying Processes and Data Analysis
Analytics

More on Buying Processes and Data Analysis

25y Janet Ryan

More on Buying Processes and Data Analysis

The raw data coming off any sizable Web site is so copious, so unmanageable, that analysis paralysis is sure to set in unless you first take the time ...

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Wealthy Canadians Use Net for Finances, But Need Human Touch
Audience

Wealthy Canadians Use Net for Finances, But Need Human Touch

25y Michael Pastore

Wealthy Canadians Use Net for Finances, But Need H...

The Internet is rapidly becoming the communication channel of choice among wealthy Canadians, but it has not replaced the role that human beings play ...

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The Buzz on C-Commerce
Marketing

The Buzz on C-Commerce

25y Philip Say

The Buzz on C-Commerce

Have you heard the latest buzz to hit the B2B airwaves? Well, Philip has, and it's all about a brave new term called "collaborative commerce," better ...

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Avesair Debuts Ad Offering for Wireless Carriers
Media

Avesair Debuts Ad Offering for Wireless Carriers

25y Christopher Saunders

Avesair Debuts Ad Offering for Wireless Carriers

The mobile technology firm took the wraps off its MATCH product, designed to help carriers squeeze more revenue from their subscriber bases. Read More...

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Clues for Successful Email Newsletters
Media

Clues for Successful Email Newsletters

25y Dana Blankenhorn

Clues for Successful Email Newsletters

If you run an email newsletter, you may have noticed there's a lot of new competition. Luckily, Dana clues us in on how to avoid two disturbing trends...

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Information Wants to Be Free?
Email

Information Wants to Be Free?

25y Alex Sirota

Information Wants to Be Free?

"Information wants to be free." Last time the Curmudgeon checked, information hadn't actually voiced this preference. But never mind that. Sometimes t...

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Rich Media Campaigns: The Pros and Cons
Media

Rich Media Campaigns: The Pros and Cons

25y Tig Tillinghast

Rich Media Campaigns: The Pros and Cons

How do you know when a rich media campaign makes sense? Tig gives you the pros and cons, along with a formula for determining the viability of your ri...

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Boston.com Latest to Launch "Takeover" Ads
Media

Boston.com Latest to Launch "Takeover" Ads

25y Christopher Saunders

Boston.com Latest to Launch "Takeover" Ads

High CPM, animated ads that briefly dance across a full Web page are catching on -- but as they propagate, there's danger of a downside. Read More...

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Advertising to be Large Component in Qwest-Microsoft Pact
Media

Advertising to be Large Component in Qwest-Microsoft Pact

25y Christopher Saunders

Advertising to be Large Component in Qwest-Microso...

In addition to $100 million worth of media on MSN that Qwest gets through the agreement, MSN stands to benefit from new customer segments and strength...

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Consumer Groups Rally to Decry Spam Before Senate Meeting
Media

Consumer Groups Rally to Decry Spam Before Senate Meeting

25y Christopher Saunders

Consumer Groups Rally to Decry Spam Before Senate ...

Consumer groups will meet before a Senate meeting Thursday to conduct an audio conference on spamming. Read More...

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Putting Banners and Email Together
Email

Putting Banners and Email Together

25y Brady Brewer

Putting Banners and Email Together

Banners have their place in the marketer's toolbox, as does email. Using either alone, you can get the job done. But why settle for solid when you can...

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Software Publishers Moving Products to Web
Audience

Software Publishers Moving Products to Web

25y Michael Pastore

Software Publishers Moving Products to Web

As further evidence that software and the Web are converging, the SIIA found that more than one-third of the independent software vendors surveyed who...

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Juno, TargitMail at Odds Over Contract
Media

Juno, TargitMail at Odds Over Contract

25y Christopher Saunders

Juno, TargitMail at Odds Over Contract

A lawsuit alleges that the e-mail marketer never paid up, while its planned acquisition by a third party failed to materialized. Read More...

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Online Grocery Sector Needs a Little Marketing
Audience

Online Grocery Sector Needs a Little Marketing

25y Michael Pastore

Online Grocery Sector Needs a Little Marketing

If grocers can raise customer awareness of online grocery shopping and drive consumer adoption, Datamonitor found the online grocery sector can reach ...

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Email in Any Language
Email

Email in Any Language

25y Tom Hespos

Email in Any Language

English speakers have enjoyed the fact that English is the dominant language on the Web, but it’s time that we all take a look at our customers and ad...

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E-Marketing on a Shoestring
Marketing

E-Marketing on a Shoestring

25y Jeffrey Graham

E-Marketing on a Shoestring

Many small sites with small budgets attract large followings without immense infusions of venture capital or huge sponsorship or portal deals. How? A ...

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Steering Clear of Email Road Rage
Email

Steering Clear of Email Road Rage

25y Lisa Barbadora

Steering Clear of Email Road Rage

Never drive angry -- you already know that. Well, getting angry on the information superhighway is a risky business, too. If you lose your temper and ...

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IAB Rich Media Task Force: One-Sided?
Marketing

IAB Rich Media Task Force: One-Sided?

25y Eric Picard

IAB Rich Media Task Force: One-Sided?

The Interactive Advertising Bureau Rich Media Task Force will be setting industry-wide standards, but it's excluding rich media technology companies f...

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