Each ten shares of common stock were converted into one share, which helped bring the price above $1. But the price slipped soon after. Read More...
View articleCan you buy your way to the top of a search engine? Until the year 2000, it was almost inconceivable at any search engine other than GoTo.com. Now, it...
View articleA specialty network will rep properties with "recognized media brands," while a new network will focus on "targeting and reach." Read More...
View articleAs the computer age loses momentum to the digital age, Microsoft, AOL/Time Warner, Sony, and Apple are laying the groundwork for a third major computi...
View articleThough not as esoteric a problem as figuring out how many angels can dance on the head of a pin, online-advertising campaign optimization can be a Byz...
View articleWhat do people care about? Themselves (not your Web site). What do they want? Value (not flash). What can you do? In turn care enough about yourself t...
View articleNancy asks you to imagine no wires above us, only sky, and all the people sharing a wireless world, even looking forward to receiving wireless ads. Yo...
View articleThe number of people going online from home in Britain has risen by 1 million to 13.5 million over the five months from October 2000 to February 2001,...
View articleThe Web publishing bellwether will follow the lead of the IAB and others, as well as launching an ads-free premium service. Read More...
View articleAfter narrowly missing guidance, the Chicago-based online couponer is looking for private investors and trying to get its banks off its back, as it en...
View articleThe digital economy is unavoidably global in nature. Yet launching international email marketing campaigns is still uncommon. Bruno addresses a freque...
View articleThe low-cost PC and Internet access company debuted a product that delivers partners' special deals to users. Read More...
View articleWhat is business process management (BPM)? And how is it relevant to B2B marketing? The challenges are great, but Philip believes those who manage the...
View articleNew Web ad placement and ordering guidelines aim to make the process easier for agencies, planners and publishers. Read More...
View articleThe New York-based ad network beefs up its e-mail marketing products, as the ad networks scramble to cope with what analysts are predicting will be a ...
View articleThe Waltham, Mass.-based Web portal said a sizable Web contest -- which will use the Russian-born tennis star's name -- and media spend will not only ...
View articleAiming to top its earlier online-only launch of the new S60 sedan, Volvo is debuting a Web, WebTV, WAP and PocketPC-based campaign in conjunction with...
View articleDo online audits of site popularity and viewer characteristics give useful information to media buyers? Tig analyzes the major problems with existing ...
View articleTaking a cue from reality television, the curmudgeon sweeps some reality into email marketing by pointing to the issues that are fast becoming best pr...
View articleMore online brokerages are expected to add banking to their portfolio of services, which should help them retain vital customers, a study by Meridien ...
View articleWho cares more about your Web site than you do? No one. That's why when it comes to inbound linking efforts, Eric believes there's no better expert th...
View articleIf you're like a lot of other email marketers, you send out HTML messages. You labor over the offer, the content, the graphics, the format... but have...
View articleFurther bad news emerges from Henry Blodget and company about the state and future of Web advertising. Read More...
View articleWorldwide customer relationship management spending will reach $76.3 billion in 2005, up from $23 billion in 2000, according to Gartner, Inc. But Data...
View articleSomeone somewhere once said taxes are a signpost of civilization. That may be, but having to file a host of tax forms can make one, well... uncivil. S...
View articleThere was a time when hulky brick-and-mortars needed a certified e-consultant to give them "click-and-mortar" cred. Not any longer, says the Chicago-b...
View articleSo you reckon a click-and-mortar strategy is for you? Ask yourself this: Why? In the end it should be about adding value to your customer's relationsh...
View articleThe Internet recession has become a technology recession, and it may yet become a full-blown economic recession. No one is immune -- and if you want t...
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