If you've got an online retail site and publish an email newsletter, the idea is to sell and/or convert, right? Those lucky enough to have staff and d...
View articleMore than 7,000 new banner ads appear online every week, but their life span compares with that of many insects. Rare is the banner that sees two mont...
View articleNick takes a look at how trust, or the lack of it, can also have a profound impact on the experience people have at your site. With all the research a...
View articleCash-strapped online retailer Bluefly places great faith in AOL. Read More...
View articleShort, sweet, and broad is the strategy followed by most online media planners. Read More...
View articleName any industry, any line of business, any subject, and you'll find some relatively in-depth information about it on the web for free. One of the ba...
View articleThe online postage service scores another big partnership in its bid to become a household name. Read More...
View articleAfter almost six years in the business, Tom's developed a pretty good BS detector for sniffing out the media vendors and services that don't work as a...
View articlevTrails' surfing product will be marketed as a group tour serviceonthe site. Read More...
View articleBefore a television commercial is aired, it undergoes thorough testing to ensure every second is effective and the advertiser's message is understood ...
View articleBill had his own personal, rich media epiphany this week. For the first time, he was able to walk into his local Wiz at the local strip mall and purch...
View articleA new co-marketing alliance offers customers on- and offlinebrandingoptions. Read More...
View articleIn today's search engine environment, one must perform periodic daily, weekly and monthly maintenance to stay listed in the engines. This can become r...
View articleRich media interstitial startup Net-mercial announced its intentionto enter the ad network space. Read More...
View articleMany of the Web's largest sites use multimedia content, but a report from Forrester Research found that broadband users will eventually favor sites th...
View articleThe dramatic growth in e-business is causing demand for colocation space and Web hosting in Europe to become a hot commodity. Read More...
View articleClickAction nets a second high-profile client-partner in as manyweeks. Read More...
View articleNow that email threatens to supplant snail mail, the U.S. Postal Service has plans that place email squarely in the middle of the hottest issue raging...
View articleThe Internet is transforming the way consumers interact with brands. As the number of web pages on the Internet continue to escalate at astronomical l...
View articleSuddenly, just how much bang you can get for your promotional buck matters. While publicity with its cachet of credibility and enormous reach still qu...
View articleIt's not surprising that people obsessed with their privacy will still give away a ton of private information for a lottery ticket. Their concern has ...
View articleOnline "advertainment" portal Advertain.com is jumping on the latestmarketing bandwagon. Read More...
View articleAfter weeks of the pros and cons of profiling, Nancy and Janet give a final wrap-up on the "state of the art" use of profiling in ad targeting. Behavi...
View articleAsian portal SOHU.com said the network, owned by a rival, will handleits Web ad sales and serving. Read More...
View articleUnicast conquers distant shores with new deal. Read More...
View articleAndy recently got asked: "Why is ClickZ profitable while Salon is not? You both provide edgy and entertaining online content for intelligent readers. ...
View articleTargeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...
View articleThe dirty secret of the Internet revolution is its class structure. The fact is, that for every Internet entrepreneur, we find dozens of men and women...
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