Internet, E-Mail Taking Over Office Communication
Audience

Internet, E-Mail Taking Over Office Communication

26y Michael Pastore

Internet, E-Mail Taking Over Office Communication

The Internet, especially its e-mail and other text-based messaging components, are now the most popular tools people around the world use to communica...

View article
Developing a Culture of Excellence
Marketing

Developing a Culture of Excellence

26y Andy Bourland

Developing a Culture of Excellence

Andy got email from a frustrated reader: "Like I said, I don't expect to hear back from you, but I'm so frustrated... that I thought I'd feel better b...

View article
Spam War Heats up Again
Media

Spam War Heats up Again

26y Dana Blankenhorn

Spam War Heats up Again

The war over spam is heating up again. This time the venue is the courts, and it's the accused spammers who are on the attack. Yesmail and the folks w...

View article
3D: Closer to Web Reality
Media

3D: Closer to Web Reality

26y Bill McCloskey

3D: Closer to Web Reality

The use of 3D on the web remains compelling, but there have always been a number of issues holding back widespread adoption. Like lack of a widely dis...

View article
More Tech Users, But Divide Still Exists
Audience

More Tech Users, But Divide Still Exists

26y Michael Pastore

More Tech Users, But Divide Still Exists

A study by Roper Starch Worldwide has found sharp rises in PC ownership and Internet use in several nations around the world, but the divide between d...

View article
The Joy of Responsible Email Marketing
Email

The Joy of Responsible Email Marketing

26y Heidi Anderson

The Joy of Responsible Email Marketing

What would you do if you had a database of thousands of email addresses, but no explicit permission to contact the people behind the addresses? If you...

View article
$13 Billion Spent on Web Promotion
Ad Industry Metrics

$13 Billion Spent on Web Promotion

26y Michael Pastore

$13 Billion Spent on Web Promotion

Businesses will spend more than $13 billion to promote their Web businesses in the year 2000, according to a report by ActivMedia Research, that found...

View article
Advertising.Com Receives Major Investment
Media

Advertising.Com Receives Major Investment

26y Josh Schonwald

Advertising.Com Receives Major Investment

A group of big-name investors sinks $57 million into online ad firmAdvertising.com. Read More...

View article
The Deal with Online Returns
Audience

The Deal with Online Returns

26y Michael Pastore

The Deal with Online Returns

A survey by PricewaterhouseCoopers has found that few shoppers actually return items purchased from online sites, and those that do are not so dissati...

View article
Wireless Web: Beyond the Hype
Marketing

Wireless Web: Beyond the Hype

26y Sean Carton

Wireless Web: Beyond the Hype

If you've read Sean's columns before, you know he's a big booster of the wireless web. A new way of communicating with people any time, anywhere. And ...

View article
MUYO: The New Beyond the Banner
Marketing

MUYO: The New Beyond the Banner

26y Stefanie Nelson

MUYO: The New Beyond the Banner

Beyond the banner has never been exclusive to rich media and interstitials, and yet we often forget that there are other options. Advertisers simply a...

View article
X.com, Gazooba Team for Viral Marketing Incentives
Media

X.com, Gazooba Team for Viral Marketing Incentives

26y Pamela Parker

X.com, Gazooba Team for Viral Marketing Incentives

Two firms join forces to reward people for spreading the word. Read More...

View article
Weighing in on Napster
Media

Weighing in on Napster

26y Jim Meskauskas

Weighing in on Napster

Jim has a few thoughts about the well-known phenomenon Napster. Everyone and his or her next-door-neighbor's best- friend's veterinarian's hairdresser...

View article
Free on the Net
Marketing

Free on the Net

26y Cliff Allen

Free on the Net

Have you ever wondered if web merchants will continue to give away free and discounted products and services forever? The idea of giving something awa...

View article
Avenue A Lands Big International Account
Media

Avenue A Lands Big International Account

26y Pamela Parker

Avenue A Lands Big International Account

Avenue A's recent strategic alliance bears fruit. Read More...

View article
How To Buy a New Computer
Marketing

How To Buy a New Computer

26y Christopher Saunders

How To Buy a New Computer

It could be smarter and safer to buy a computer online, if only to avoid sleazy salespeople wholl sell you something you dont want. You can take your ...

View article
Time to Get Back to Basics: the New Basics
Marketing

Time to Get Back to Basics: the New Basics

26y Kathy Sharpe

Time to Get Back to Basics: the New Basics

The dot-coms are dead men walking. Everybody knows, but can anyone really claim they're surprised? We've all seen the hundreds of companies with busin...

View article
Industry Reacts to FTC Online Profiling Report
Media

Industry Reacts to FTC Online Profiling Report

26y Pamela Parker

Industry Reacts to FTC Online Profiling Report

The FTC's recommendations to Congress regarding online profiling areprovoking a mixed reaction. Read More...

View article
A Start-Up Story
Media

A Start-Up Story

26y Pamela Parker

A Start-Up Story

How and why FaveMail shifted its strategy. Read More

View article
Euthanizing Internet Content
Marketing

Euthanizing Internet Content

26y Greg Sherwin and Emily Avila

Euthanizing Internet Content

Internet content gets no respect. "Stale equals fail" has been the mantra of web publishing. We could all do a better job at regularly updating our we...

View article
The More They Know...
Media

The More They Know...

26y Trude Diamond

The More They Know...

Did you ever hear the expression "Knowledge is power"? What does this imply for your use of the customer knowledge you gather to make them into better...

View article
Who's Carrying the 3D Torch?
Media

Who's Carrying the 3D Torch?

26y Bill McCloskey

Who's Carrying the 3D Torch?

The computer graphics industry's annual Siggraph convention is the leading showcase of the year's best computer animation (particularly 3D animation)....

View article
Toyota, MindArrow Develop Interactive Brochures
Media

Toyota, MindArrow Develop Interactive Brochures

26y Pamela Parker

Toyota, MindArrow Develop Interactive Brochures

Multimedia e-mail presentations go out to promote Toyota's new cars. Read More...

View article
Paying for Personal Data
Marketing

Paying for Personal Data

26y Sean Carton

Paying for Personal Data

Most of us don't know it, but the most valuable thing we own is our own information. You know, those vital stats that marketers crave so intently? As ...

View article
Working Adults Like Online Education
Audience

Working Adults Like Online Education

26y Michael Pastore

Working Adults Like Online Education

A survey of working adults conducted by Opinion Research Corp. revealed that 54 percent believe that college courses offered via the Internet are the ...

View article
Are Search Engines Here to Stay?
Search

Are Search Engines Here to Stay?

26y Paul J. Bruemmer

Are Search Engines Here to Stay?

In response to Richard Hoy's take on the viability of search engine marketing, here's a kinder, gentler picture of the industry. Paul explains how rep...

View article
Bepaid.com Launches Ad Viewing Service
Media

Bepaid.com Launches Ad Viewing Service

26y Mike Pinzuti

Bepaid.com Launches Ad Viewing Service

Internet users keen on viewing ads get a new way to be rewarded. Read More...

View article
101 Things to Do With a Dead Dot-Com
Marketing

101 Things to Do With a Dead Dot-Com

26y Frank Catalano

101 Things to Do With a Dead Dot-Com

The end has come for many Internet companies, and right on schedule. It's often said nine of ten new businesses fail in the first few years. Why would...

View article