Aquent talent agency teamed with ad agency Passaic Parc to create a multimedia marketing campaign geared toward some of the most web-savvy people arou...
View articleRich Media Canada was launched in Toronto with a crowd of about 350 people in attendance. Bill gives us a report on the progress of rich media in Cana...
View articleWe've got projections of 10,000 digital marketplaces or trading exchanges by 2003. And it's been said "If your company is not building or planning to ...
View article24/7 Media's e-mail marketing division gets more strict aboutcollecting e-mail addresses. Read More...
View articleAn advertising and a wireless firm commit to developing relevantwireless ads. Read More...
View articleMost marketing professionals agree that the key to successful advertising in any medium is the ability to deliver a clear, innovative message to a hig...
View articleFor several years now, media executives have been trying to figure out what form of media is being cannibalized by new options such as the PC and the ...
View articleWhether you're new economy or old, one of the staples of doing business is still the trade show. Going to a trade show allows you to see the latest an...
View articleAvenue A becomes the latest Web advertising company to jump into thewireless ad business. Read More...
View articleIt's been a rocky road to define email marketing, and no sooner did Janet and Nancy breathe a sigh of relief, than this week's mail hit. Many writers ...
View articleAdvertising.com licenses its technology to direct marketing firmHotSocket. Read More...
View articleInternet users appear to be opening up to the idea of buying clothes online, according to PricewaterhouseCoopers, and positive experiences during the ...
View articleIt may be tanning season and summer-book-selection time for "Princess Barbie PR AEs," but earnest public relations personnel, especially those charged...
View articleThe industry group for Internet advertising sets standards formembers' privacy policies. Read More...
View articleA second high-ranking executive at the e-mail marketing firmannounces plans to step down. Read More...
View articleWhat does it take to get email newsletter click-through rates of close to 30 percent? From unique visitors, no less? And what does it take to get tota...
View articleThe Internet community has been trying to figure out what sort of animal RealNames is. Is it a traffic company? A means to get high rankings on search...
View articleIt's predicted that there will be over one billion wireless users by the end of 2004, more than those using PCs! Sean wants you to try out a couple of...
View articleA start-up affiliate marketing firm gets a boost from a big Internetplayer. Read More...
View articleWe all want people to stay on our web site for long periods of time, but people do move on to other sites. So where do they go? What can we learn abou...
View articlePromotions.com explores a new method of delivering promotions. Read More...
View articleEmail-list opportunities abound these days for acquiring new customers by email and/or building your own house file. There are more and more vendors w...
View articleYou'll encounter more than a few obstacles in launching your affiliate program getting internal approval, selecting vendors, and setting up technical ...
View articleThe Internet is now used at least once a month or more by a quarter of the U.K. population, according to figures published Friday by Forrester Researc...
View articleKind of a depressing headline, right? After all, if Amazon.com can't make it in e-tailing, who can? When you play for high stakes and take big risks, ...
View articleRemember Evel Knievel and his famous leap across Snake River Canyon? Well, a lot of rich media companies have been floating in rarified air lately, ai...
View articleThe consumer direct channel, which includes not only the Intenet, but also catalogs, direct mail, and interactive television, will account for 12 perc...
View articleDon’t get him wrong: Sean knows that email marketing works. At least in the short term. But "permission marketers" need to think about the long haul. ...
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