It's become a debate of chicken-and-the-egg proportions: Do online music options help or hurt CD sales? Until the recording industry can adapt to the ...
View articleFinally, direct marketing is cool because Internet marketers are direct marketers whether they realize it or not. Onliners are just getting hip to "sp...
View articleBills back and here to tell us about the dangers of overhyping a market segment before its time. The target of his angst? Broadband. The broadband ban...
View articleWe all know renting someone else's opt-in email list can be a successful email marketing tactic. It works for OurHouse.com, which first built up its d...
View articleOnline banking may or may not be a wave of the future, and it may depend on where you live. For now, pure-play Internet banks account for a miniscule ...
View articleAd player L90 takes its viral marketing technology on the road, in abid to diversify its revenue streams. Read More...
View articleTwo marketing players take their vows in a marriage of e-mail andbanner ad technology. Read More...
View articlePlenty of money will be thrown at online advertising in the coming years, despite a number of hurdles and a slowing growth rate, according to a pair o...
View articleThe goal of driving traffic is at the forefront of every web site's marketing strategy. And we all know a good deal of traffic comes from search engin...
View articleNow advertisers and Web publishers can obsessively check campaignresults from anywhere. Read More...
View articleIt makes sense to facilitate and encourage customer feedback. Nick's not talking about chat or toll-free call centers, he's talking about stuff to mak...
View articleThe Internet prognosticators at Jupiter release a glowing reportabout the future of online advertising. But there are caveats. Read More...
View articleWhen it comes to online marketing, companies with established brands have a lot of decisions to make. Because of a legacy organizational structure and...
View articleEmail marketing is the hottest game in town. And opinions range from "Is it really smart? to "It's nothing really new." Janet and Nancy give it a new ...
View articleA few readers took issue with Greg and Emily's tepid enthusiasm for search engine optimization in their last article. So they want to further clarify ...
View articleMost marketing managers are failing to rethink their product strategies to reflect the impact of e-business. Yet those who don't adapt their products ...
View articleNow that you know how your log files work, it's time to get into various traffic analysis techniques like Java Script and log analysis software. Richa...
View articleWhen search engines like FindWhat.com and GoTo.com started showing up, people at first thought "Why would I want to PAY for listings when I can get my...
View articleIt can be dicey to rent someone else's mailing list. But here's a case where SmarterKids.com rents appropriate lists regularly from PostMasterDirect w...
View articleThe biggest gap in Internet adoption rates in the US exists between rich and poor, not between ethnic groups, according to research by Jupiter Communi...
View articleWith any campaign, the creative strategy behind the ad is only half the story. Ad placement is the other half, which is often overlooked when dealing ...
View articleWells Fargo committed a hi-tech blunder by putting movie trailer ads in its ATMs, which interferes with the emerging c-commerce market. What's that? C...
View articleConstruction trade professionals say that nearly 17 percent of the equipment, services, and supplies they need to conduct business are being sourced o...
View article"Blue Light Specials" are coming to wireless devices. Read More...
View articleDoes your marketing plan need search engine traffic? Yes, if you need to generate quantity and quality, if you want a web site promotional method that...
View articleThe Internet giant is partnering with one of the nation's largest general purpose retailers. Read More...
View articleThe bulk of online media inventory is boring! Media plan after media plan, buy after buy, on site after site, the same drab inventory is up for sale. ...
View articleAt a major publishers conference, the award for the most innovative online public relations program was given to... no one. In the opinion of the judg...
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