Handheld computers have always attracted interest because they provide the power of information and the freedom of portability. Users love the new Pal...
View articleIt's a hard lesson, but you don't go into business just to make a fortune. You don't go into business to be trendy. You go into business to do busines...
View articlePart of the budget wrangling in the early stages of a start-up revolves around how to spend the available money in the most effective manner. So where...
View articleFCC chair William Kennard is against regulating the Internet. He also knows the regulated industries have the advantage in Washington. The lobbyists f...
View articleYou've got a growing list of personal communications devices like a pager, cell phone, desk phone, fax, and multiple email addresses. This gives peopl...
View articleBuyers are not as loyal as they used to be in the past. Where loyalty does exist, it's frequently connected to service and support rather than to the ...
View articleSupercomm has become the Comdex of the telephony business just as the definition of that business has been exploded. There are many carrier types: ISP...
View articleFirst came the TV, then video games, then the Internet, which has changed the way we use them all. TV viewers want more interactivity in their program...
View articleNow that advertisers have their own ad management systems, publishers need to prepare for the extra work that will result from tracking performance on...
View articleWith any new technology, myths evolve around the lack of education, and rich media is no exception. Too often, the issue is clouded by technology vood...
View articleChris gives you ten astute observations from the field and tells you what to do about them. Starting with "The Customer Century is here" and continuin...
View articleBlueStreak.com introduces cookie-free ad targeting to complement itsrich media advertising products. Read More...
View articlePR used to be the clown prince of business. Now it's a technically efficient profession, marching suit to suit with advertising, research, media and t...
View articleWe've all seen the explosive growth in the number of "me too" web sites. These sites are frequently criticized because there is nothing to differentia...
View articleEngage Inc. onMonday revealed the new organizational structure of the media division,which merges Engage's AudienceNet with the operations of acquisit...
View articleBluetooth technology lets you swap information between gadgets with ranges of 30 to 300 feet. WAP is a new communications standard designed to cram th...
View articleASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network from a central ...
View articleThe online job site Monday acquired a longtime partner. Read More...
View articleThere are a few of you out there who have problems with rich media being used in email. Kim goes over the biggest objections, then launches into the l...
View articleWhile wireless ad standards organizations deliberate and Internet adcompanies build wireless strategies and technologies, a handful of contentcompanie...
View articleReady to deliver customer orders? Then don't miss this! Prep your database and turn email into an instant business record. Read More...
View articleA lot has been said about how the Internet is turning many industries on their heads and putting consumers in control of relationships. But this hasn'...
View articleIs the promise of affiliate marketing only available to big merchants? Nope. In some ways, affiliate marketing may fit small businesses best of all. S...
View articleWhat does it say when you've been selected to serve advertising at a sitevisited by advertisers, marketers, and media companies? Read More...
View articleE-mail marketer ClickAction and MediaPlex Inc. on Thursday forged an alliance to combine theirtechnologies, and deliver targeted opt-in e-mail ads tha...
View articleTicketmaster.com teamed up with e-Dialog, an email marketing service provider, to send email messages to consumers after the sale, rather than before....
View articleIn an effort to patch a hole in its list of offerings, DoubleClick Inc. on Wednesdayacquired 60 percent of FlashbaseInc., a start-up that offers a Web...
View articlePredictions of tenfold growth in the consumer e-commerce sector are far out, according to a professor at NYU whose own study challenges the findings o...
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