The industry group for Internet advertising sets standards formembers' privacy policies. Read More...
View articleA second high-ranking executive at the e-mail marketing firmannounces plans to step down. Read More...
View articleWhat does it take to get email newsletter click-through rates of close to 30 percent? From unique visitors, no less? And what does it take to get tota...
View articleThe Internet community has been trying to figure out what sort of animal RealNames is. Is it a traffic company? A means to get high rankings on search...
View articleIt's predicted that there will be over one billion wireless users by the end of 2004, more than those using PCs! Sean wants you to try out a couple of...
View articleA start-up affiliate marketing firm gets a boost from a big Internetplayer. Read More...
View articleWe all want people to stay on our web site for long periods of time, but people do move on to other sites. So where do they go? What can we learn abou...
View articlePromotions.com explores a new method of delivering promotions. Read More...
View articleEmail-list opportunities abound these days for acquiring new customers by email and/or building your own house file. There are more and more vendors w...
View articleYou'll encounter more than a few obstacles in launching your affiliate program getting internal approval, selecting vendors, and setting up technical ...
View articleThe Internet is now used at least once a month or more by a quarter of the U.K. population, according to figures published Friday by Forrester Researc...
View articleKind of a depressing headline, right? After all, if Amazon.com can't make it in e-tailing, who can? When you play for high stakes and take big risks, ...
View articleRemember Evel Knievel and his famous leap across Snake River Canyon? Well, a lot of rich media companies have been floating in rarified air lately, ai...
View articleThe consumer direct channel, which includes not only the Intenet, but also catalogs, direct mail, and interactive television, will account for 12 perc...
View articleDon’t get him wrong: Sean knows that email marketing works. At least in the short term. But "permission marketers" need to think about the long haul. ...
View articleWouldnt it be great to be able to monitor search-engine positioning results to answer ROI questions on GoTo.com versus Inktomi.com or Google.com? Or t...
View articleIf the numbers in Europe are any indication, the most popular Internet appliance will soon be the TV. Interactive TV appliances, digital televisions, ...
View articleA start-up wireless advertising player breezes onto the scene. Read More...
View articleThe online advertising network digs in south of the border. Read More...
View articleA pair of surveys that examine employment in the Internet sector have found good salaries, stock options, health club memberships, and pool tables amo...
View articleDue to the ever-growing inbox deluge, email recipients of the future are bound to tune out more and more. So we need to experiment, stay on the cuttin...
View articleA media buying firm and a Web development company agree to co-marketone another's services. Read More...
View articleInternet B2B trade in the year 2000 will represent only 3 percent of the total US B2B non-service market, or $336 billion, but by 2005, it will swell ...
View articleThe Internet we know and love may be injurious to your health! Many of us desk jockeys suffer from RSI (Repetitive Strain Injury), a general term that...
View articlePermission is a particularly dangerous label. It gives the impression of a depth of consent and relationship that rarely exists except in the mind of ...
View articleIt's no secret that most major web sites and ad networks don't even come close to selling the majority of their ad inventory. Yet, many sites maintain...
View articleOrb Communications and Marketing is set to add wireless capabilitiesto its arsenal, with the help of a cash infusion. Read More...
View articleSF Interactive flexes its virtual muscles, using wireless technologyto serve its newest client. Read More...
View article