Have you ever wondered if web merchants will continue to give away free and discounted products and services forever? The idea of giving something awa...
View articleAvenue A's recent strategic alliance bears fruit. Read More...
View articleIt could be smarter and safer to buy a computer online, if only to avoid sleazy salespeople wholl sell you something you dont want. You can take your ...
View articleThe dot-coms are dead men walking. Everybody knows, but can anyone really claim they're surprised? We've all seen the hundreds of companies with busin...
View articleThe FTC's recommendations to Congress regarding online profiling areprovoking a mixed reaction. Read More...
View articleInternet content gets no respect. "Stale equals fail" has been the mantra of web publishing. We could all do a better job at regularly updating our we...
View articleDid you ever hear the expression "Knowledge is power"? What does this imply for your use of the customer knowledge you gather to make them into better...
View articleThe computer graphics industry's annual Siggraph convention is the leading showcase of the year's best computer animation (particularly 3D animation)....
View articleMultimedia e-mail presentations go out to promote Toyota's new cars. Read More...
View articleMost of us don't know it, but the most valuable thing we own is our own information. You know, those vital stats that marketers crave so intently? As ...
View articleA survey of working adults conducted by Opinion Research Corp. revealed that 54 percent believe that college courses offered via the Internet are the ...
View articleIn response to Richard Hoy's take on the viability of search engine marketing, here's a kinder, gentler picture of the industry. Paul explains how rep...
View articleInternet users keen on viewing ads get a new way to be rewarded. Read More...
View articleThe end has come for many Internet companies, and right on schedule. It's often said nine of ten new businesses fail in the first few years. Why would...
View articleRemember when the word convergence used to mean the combining of television and the web in something like WebTV meets TiVo? While hype about convergen...
View articleWe've been talking about positioning and techniques, successful online programs, and busts. But we haven't come close to the dark side of PR. While it...
View articleHow do you greet a first-time subscriber, buyer, or prospect? If you send an email, what do you include to not only inform, but also keep people inter...
View articleDavid was settling back on a low-lying beach chair on Cape Cod when he saw some single-engine planes flying ad banners: a bank, local bands, a job-sea...
View articleThanks to the Internet, more people have the option of working from home. So it should come as no surprise that the percentage of US home office PC ho...
View articleSolar power is no longer the proprietary domain of marooned survivalists, crunchy granola-types, and off-the-gridders. Solar tech got a huge bounce fr...
View articleMerchant account providers have to be the Mafiosos of the e-commerce world. They shake small businesses down as much as possible, use antiquated techn...
View articleIn the field of search engine optimization, cloaking has come under fire regarding whether or not it is a legitimate, ethical, online marketing strate...
View articleMany companies are actively pursuing an e-business strategy, but few see it as a critical success factor, either now or in the near future, according ...
View articleHere's a Flash campaign for Opus2 Direct by Interactivebyte. It's not just cool, what's notable is its information-gathering capability achieved by tr...
View articleVenture capitalists are eternal optimists, God love 'em. Rather than spend time moaning over the e-tailers they're closing, they're looking instead fo...
View articleHere's a basic training principle for you: Enhance people's self-esteem. Enhance their self-esteem? Don't they already know they hold the power of lif...
View articleOne of the assumptions in the early days of the web was that it was a level playing field. Low entry costs allowed the little guy to compete against t...
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