Search Engine Traffic: Cant Get Enough of It
Search

Search Engine Traffic: Cant Get Enough of It

26y Paul J. Bruemmer

Search Engine Traffic: Cant Get Enough of It

The increase in demand for legitimate search engine optimization (SEO) services has been building over the past few years as more and more clients wan...

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To Each His Own Domain
Marketing

To Each His Own Domain

26y Sean Carton

To Each His Own Domain

The Internet Corporation for Assigned Names and Numbers (ICANN) approved the creation of the first new top-level domain names since the 1980s. Moving ...

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E-Mail Marketers Mail.com & CheetahMail Partner
Media

E-Mail Marketers Mail.com & CheetahMail Partner

26y Josh Schonwald

E-Mail Marketers Mail.com & CheetahMail Partne...

In partnering with CheetahMail, Mail.com can now offer e-mail listmanagement and hosting services to its clients. Read More...

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The British Are Coming
Marketing

The British Are Coming

26y Neil Cohen

The British Are Coming

Neil participated in a London conference that focused on how to further fan the flame of entrepreneurship in the U.K. He went over thinking that the U...

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Modem Media, DoubleClick Strike Two-Year Deal
Media

Modem Media, DoubleClick Strike Two-Year Deal

26y Josh Schonwald

Modem Media, DoubleClick Strike Two-Year Deal

Striking a deal with DoubleClick is just the latest move by ModemMedias Me-business network. Read More...

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Sonar Expands its Advertising Network
Media

Sonar Expands its Advertising Network

26y Josh Schonwald

Sonar Expands its Advertising Network

In an effort to create more opportunities for target marketing on theInternet, DoubleClick's Sonar has rapidly built its network of nichemarkets. Read...

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Everybody Wants to Believe
Marketing

Everybody Wants to Believe

26y Nick Usborne

Everybody Wants to Believe

Quod volimus credimus libenter. Four words that should be tattooed on the forehead of every online entrepreneur. If your Latin is a mite rusty, the tr...

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Online Drugstores Lack Human Touch
Audience

Online Drugstores Lack Human Touch

26y Michael Pastore

Online Drugstores Lack Human Touch

Successful online pharmacies will move beyond improving infrastructure to providing high-level services that will enable patients to comply with drug ...

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Asking for Permission
Media

Asking for Permission

26y Janet Ryan and Nancy Whiteman

Asking for Permission

Janet and Nancy have good news for the writer who asked about bridging that gap between sending out an unsolicited email asking for permission and sen...

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The Panel Test: Great Bang for the Buck
Email

The Panel Test: Great Bang for the Buck

26y Kim MacPherson

The Panel Test: Great Bang for the Buck

Testing multiple variables within a single email campaign can be tricky. One way to do it is with the all-important and extremely valuable "panel test...

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Are You Ready for the Online Marketplace?
Marketing

Are You Ready for the Online Marketplace?

26y Stephen Diorio

Are You Ready for the Online Marketplace?

Selling into online marketplaces Internet auctions, exchanges, and eventually Net markets will be inevitable for more than 2 million businesses worldw...

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The ABC's of Marketing to the Y's
Media

The ABC's of Marketing to the Y's

26y Geneva King

The ABC's of Marketing to the Y's

Adopt a fresh, savvy approach when targeting the younger generationonline. Read More...

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Is Search Engine Marketing Viable?
Media

Is Search Engine Marketing Viable?

26y Richard Hoy

Is Search Engine Marketing Viable?

When Richard wrote about promotional strategies for small business, many of you asked why he didn't talk about search engine marketing firms. Richard ...

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Spam-Free Results
Marketing

Spam-Free Results

26y Andy Bourland

Spam-Free Results

Last week we ran an article by Tom Kuegler titled "Some People Should Spam." Andy wants to set the record straight: We don't approve of spam! In fact,...

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Asia: New Wireless M-Generation
Marketing

Asia: New Wireless M-Generation

26y Martin Lindstrom

Asia: New Wireless M-Generation

Did you know that more than 600 million people are projected to have mobile or cell phones within three years? Most will have WAP (wireless applicatio...

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Multimedia Campaign Generates Great Response
Email

Multimedia Campaign Generates Great Response

26y Heidi Anderson

Multimedia Campaign Generates Great Response

Aquent talent agency teamed with ad agency Passaic Parc to create a multimedia marketing campaign geared toward some of the most web-savvy people arou...

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Rich Media in Canada
Media

Rich Media in Canada

26y Bill McCloskey

Rich Media in Canada

Rich Media Canada was launched in Toronto with a crowd of about 350 people in attendance. Bill gives us a report on the progress of rich media in Cana...

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Marketing the Electronic Marketplace
Media

Marketing the Electronic Marketplace

26y Chris Maher

Marketing the Electronic Marketplace

We've got projections of 10,000 digital marketplaces or trading exchanges by 2003. And it's been said "If your company is not building or planning to ...

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24/7 Media Shifts Standards for E-mail Lists
Media

24/7 Media Shifts Standards for E-mail Lists

26y Pamela Parker

24/7 Media Shifts Standards for E-mail Lists

24/7 Media's e-mail marketing division gets more strict aboutcollecting e-mail addresses. Read More...

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AdForce, AgentGO.com Team for Personalized Wireless Ads
Media

AdForce, AgentGO.com Team for Personalized Wireless Ads

26y Pamela Parker

AdForce, AgentGO.com Team for Personalized Wireles...

An advertising and a wireless firm commit to developing relevantwireless ads. Read More...

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The Cost of Targeting
Media

The Cost of Targeting

26y Adam Posman

The Cost of Targeting

Most marketing professionals agree that the key to successful advertising in any medium is the ability to deliver a clear, innovative message to a hig...

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All Forms of Media Going Strong
Audience

All Forms of Media Going Strong

26y Michael Pastore

All Forms of Media Going Strong

For several years now, media executives have been trying to figure out what form of media is being cannibalized by new options such as the PC and the ...

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The Trade Show: Love It, Hate It, but Go to It
Marketing

The Trade Show: Love It, Hate It, but Go to It

26y Neil Cohen

The Trade Show: Love It, Hate It, but Go to It

Whether you're new economy or old, one of the staples of doing business is still the trade show. Going to a trade show allows you to see the latest an...

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Avenue A, 2Roam Team for Wireless Ad Serving, Tracking
Media

Avenue A, 2Roam Team for Wireless Ad Serving, Tracking

26y Pamela Parker

Avenue A, 2Roam Team for Wireless Ad Serving, Trac...

Avenue A becomes the latest Web advertising company to jump into thewireless ad business. Read More...

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In the Name of Responsible Email Marketing
Media

In the Name of Responsible Email Marketing

26y Janet Ryan and Nancy Whiteman

In the Name of Responsible Email Marketing

It's been a rocky road to define email marketing, and no sooner did Janet and Nancy breathe a sigh of relief, than this week's mail hit. Many writers ...

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Advertising.com Leaps Into Ad Serving Biz
Media

Advertising.com Leaps Into Ad Serving Biz

26y Pamela Parker

Advertising.com Leaps Into Ad Serving Biz

Advertising.com licenses its technology to direct marketing firmHotSocket. Read More...

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Online Apparel Shopping Gaining in Popularity
Audience

Online Apparel Shopping Gaining in Popularity

26y Michael Pastore

Online Apparel Shopping Gaining in Popularity

Internet users appear to be opening up to the idea of buying clothes online, according to PricewaterhouseCoopers, and positive experiences during the ...

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Summer Session for PR Mavens
Marketing

Summer Session for PR Mavens

26y Len Stein

Summer Session for PR Mavens

It may be tanning season and summer-book-selection time for "Princess Barbie PR AEs," but earnest public relations personnel, especially those charged...

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