E-mail newsletter advertising network PennMedia.com has surpassed 5million opt-in e-mail subscribers after seven months of operation. Read More...
View articleDespite its promise of leveling the playing field and helping the little guy compete, a report by Forrester Research found the Internet is instead con...
View articleA couple of weeks back, Nick expressed his fears about a deluge of offline direct marketers hitting the online world all at the same time. That is, if...
View articleThe Austrian parliament has passed an amendment to the telecommunications lawthat makes it illegal to send bulk/broadcast or advertising e-mail withou...
View articleSoftware has always been one of the stronger markets for Internet sales, and a report by IDC found that trend will continue, as the electronic softwar...
View articleimandi.com, a consumer infomediary site, haslaunched its first online advertising campaign with help from Seattle-based Adhesive Media. Read More...
View articleUSA.NET, a provider of e-mail and advancedmessaging services, has been selected to provide its classified advertisinge-mail service, USA.NET Ad Mail, ...
View articleAmerican businesses are rapidly embracing the Internet as a tool to facilitate communication, collaborate with others, and improve productivity, accor...
View articleThe music industry should stop getting defensive about digital music downloads and start using them to sell CDs and promote their bands, according to ...
View articleDigital Impact Inc. launchedEmailExchange, a cooperative system through which clients work together toexpandtheir opt-in e-mail lists. Read More...
View articleInteractive agency Beyond Interactive said it will expand itsrelationship with DoubleClick for use of its third-partyad serving system, DART For Adver...
View articleA plethora of PCs users, plenty of people using financial software, and fewer people using checks. Seems like market conditions are ripe for electroni...
View articleListen up, media planners and buyers. If you're from a traditional agency and want to break into interactive, Tom spells out the options. Truth is, br...
View articleA pair of studies show that Americans have adopted the Internet when it comes to shopping for a car, but when it comes to buying and service relations...
View articleOpt-in e-mail marketing company NetCreations Inc. has added 10 new Web sites to its network, bringingits total to 177 partner sites. Read More...
View articleFor all the hype surrounding the growth of technology companies in recent years, the number one company on the Fortune 500 list remains an old-line ma...
View articleSelecting the right rep firm is both straightforward --and not! The straight part is using a structured analysis to figure out the best options for yo...
View articleMaking predictionsabout marketing online is a foolish thing to do. So here goes. Nick predicts the hoards of offline direct marketers entering our ind...
View articleClickZ Forum members continued to chew on rich media and pondered what information sales reps should reveal to competitors. I-Advertising kicked aroun...
View articleMost consumers in developed markets have access to a mind-numbing mix of media sources. Through the barrage of ads and attention demanding gimmicks, w...
View articleWeb promotion and search engine optimization service BeFirst.com and VirtualVineyard renewed andexpanded their working agreement. Financial arrangemen...
View articleDirect marketer MySoftware Co. said it will acquireMarketHome Inc., an e-mail campaignmanagement company in a $15 million all-stock transaction. Read ...
View articleOpt-in e-mail marketing firm NetCreations Inc. launched a newaffiliate program for its PostMasterDirect.com network. Read More...
View article24/7 Media Inc. said that over the pasttwo months it has booked $13 million in direct marketing packages for its24/7 new Direct service, which the com...
View articleIncreasingly, it isn't English, and Computer Economics says languages from the Asia Pacific and Latin American regions will lead the way. Read More...
View articleThe development and adoption of Internet appliances will explode during the next 12 months, according to the report "Internet Appliances and Universal...
View articleAustralian enterprises continue to adopt the Internet at a steady pace, according to www.consult, an Australian research firm. The firm's findings are...
View articleMessageMedia Inc., a provider ofe-mail-based customer relationship and direct marketing services, signed adeal with Yahoo! Inc. to deliver personalize...
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