B2B E-Commerce Overstated
Marketing

B2B E-Commerce Overstated

27y Michael Pastore

B2B E-Commerce Overstated

An international study of corporate Web site performance says that companies fail to cash in on the benefits of business-to-business e-commerce. Read ...

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Real Media Launches 'World's Interactive Newspapers'
Media

Real Media Launches 'World's Interactive Newspapers'

27y Beth Cox

Real Media Launches 'World's Interactive Newspaper...

Real Media launched World's InteractiveNewspapers, a one-stop buy point for national newspapers around theglobe, starting with newspapers in Europe. R...

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At Your Service
Marketing

At Your Service

27y Deborah Kania

At Your Service

It's economically very compelling to provide good customer service from your web site. Unfortunately, many popular web sites have stumbled in attempts...

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AdForce, Engage Team Up to Deliver Profile-Driven Ads
Media

AdForce, Engage Team Up to Deliver Profile-Driven Ads

27y Beth Cox

AdForce, Engage Team Up to Deliver Profile-Driven ...

Engage Technologies Inc. is teaming up withad management company AdForce Inc. to provide profile-driven adtargeting services. Read More...

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A Targeting Tutorial
Media

A Targeting Tutorial

27y Heidi Kay

A Targeting Tutorial

Targeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...

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Evaluating Sales Partnerships
Media

Evaluating Sales Partnerships

27y Janet Ryan and Kathy Lynn-Cullotta

Evaluating Sales Partnerships

Access to buyers is a top concern in any sales organization design, and it's a critical factor in Internet ad sales, where every buyer is hugely busy....

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The Silicon Bedpan
Marketing

The Silicon Bedpan

27y Greg Sherwin and Emily Avila

The Silicon Bedpan

The recent eating crow announcement by Merrill Lynch -- that they are going to finally offer onlinetrading -- is one that health care executives are w...

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Nicksbuttons.com Strikes It Rich
Email

Nicksbuttons.com Strikes It Rich

27y Nick Usborne

Nicksbuttons.com Strikes It Rich

Last week Nick had some opinionated things to say about online companies that invest $10 a head to acquire new customers -- and spend only about a ten...

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The Next Wave: Hybrid Portals
Marketing

The Next Wave: Hybrid Portals

27y Joy Busse

The Next Wave: Hybrid Portals

A heads up on the latest business web site design - the Enterprise Information Portal. A hybrid with both business and consumer information, it's the ...

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E-Mail Ad Firm Yesmailcom Files for IPO
Media

E-Mail Ad Firm Yesmailcom Files for IPO

27y Beth Cox

E-Mail Ad Firm Yesmailcom Files for IPO

Yesmail.com Inc., an Internet marketingfirm that delivers opt-in e-mail ads, filed for an initial public offeringthat could raise as much as $46 milli...

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Capital One Signs Credit Card Provider Deal with DoubleClick
Media

Capital One Signs Credit Card Provider Deal with DoubleClick

27y Beth Cox

Capital One Signs Credit Card Provider Deal with D...

Falls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...

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Finding The Right Fit
Media

Finding The Right Fit

27y Janet Ryan and Kathy Lynn-Cullotta

Finding The Right Fit

There is no "right" answer when it comes to selecting a third party partner for Internet advertising. Instead, it's all about the many solutions exist...

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Capital One Signs Credit Card Provider Deal with DoubleClick
Media

Capital One Signs Credit Card Provider Deal with DoubleClick

27y Beth Cox

Capital One Signs Credit Card Provider Deal with D...

Falls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...

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E*TRADE Canada Cements Alliance with Carlson Online
Media

E*TRADE Canada Cements Alliance with Carlson Online

27y Deborah Jessop

E*TRADE Canada Cements Alliance with Carlson Onlin...

E*TradeCanada has entered into a strategic relationship with Canadian finance service Carlson Online to enhance the company's market presence by promo...

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Beyond Interactive to Handle ThirdAge.com Sweepstakes
Media

Beyond Interactive to Handle ThirdAge.com Sweepstakes

27y Beth Cox

Beyond Interactive to Handle ThirdAge.com Sweepsta...

Ann Arbor, MI-based interactive agency Beyond Interactive signed an agreement tohelp promote the ThirdAge.com Car Sweepstakes. Read More...

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So You Want Branding and Direct Response, Huh?
Marketing

So You Want Branding and Direct Response, Huh?

27y Rob McEwen

So You Want Branding and Direct Response, Huh?

The concept of "double-duty" advertising has been around for some time -- ads that support and enhance the brand AND include a tangible call to action...

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Premium Network Launches Sweepstakes Unit
Media

Premium Network Launches Sweepstakes Unit

27y Beth Cox

Premium Network Launches Sweepstakes Unit

San Francisco-based Ken Margolis Associates' Premium Network said it has launcheda promotionsdepartment that includes legal and travel agency services...

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Flycast Offers Testing Program for Creative
Media

Flycast Offers Testing Program for Creative

27y Beth Cox

Flycast Offers Testing Program for Creative

San Francisco-based ad network Flycast Communications Corp. introducedFlycast AdLab, a program for online advertisers that the company said"provides e...

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Distance Learning Grows Thanks to Net
Audience

Distance Learning Grows Thanks to Net

27y Michael Pastore

Distance Learning Grows Thanks to Net

Distance learning, where student and teacher are connected by technology rather than the classroom, is becoming a viable option to traditional teachin...

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Got The Click-through Blues?
Marketing

Got The Click-through Blues?

27y Deborah Kania

Got The Click-through Blues?

Dabbling into online advertising may have you down if you're comparing it to the ol' days of '95 when it was easy to record how many selected your ad ...

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Voters Favor Digital Voting
Audience

Voters Favor Digital Voting

27y Michael Pastore

Voters Favor Digital Voting

Two-thirds of Americans would like the option to cast their vote over the Internet, according to the latest results of ActivMedia's FutureScapes study...

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Europeans Taking Finances Online
Marketing

Europeans Taking Finances Online

27y Michael Pastore

Europeans Taking Finances Online

The introduction of the Euro is one reason that close to 10 million Europeans will seek financial advice online by the year 2002, according to a repor...

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Online Ad Revenue Soars in Canada
Ad Industry Metrics

Online Ad Revenue Soars in Canada

27y Michael Pastore

Online Ad Revenue Soars in Canada

Online advertising in Canada continues to soar according to the 1998 Ernst & Young Internet Advertising Survey. Findings indicate that 1998 first-half...

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Technology Can Bring Shoppers Inside
Audience

Technology Can Bring Shoppers Inside

27y Michael Pastore

Technology Can Bring Shoppers Inside

By improving their in-store technology, brick-and-mortar retailers have a chance to bring back shoppers that have switched to online shopping and reta...

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ConsumerNet in Deal to Use IceNine E-Mail App
Media

ConsumerNet in Deal to Use IceNine E-Mail App

27y Beth Cox

ConsumerNet in Deal to Use IceNine E-Mail App

Red Bank, NJ-based database marketer ConsumerNet signed a deal with AdTools Inc. to obtain exclusiverightsto market and sell the latter's IceNine e-ma...

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eBay Selects AdKnowledge for Web Ad Management
Media

eBay Selects AdKnowledge for Web Ad Management

27y Beth Cox

eBay Selects AdKnowledge for Web Ad Management

Palo Alto, CA-based Web advertising management services company AdKnowledge said that auction site eBay has selected the AdKnowledge System aspart of ...

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DoubleClick Shopping Program Launched
Media

DoubleClick Shopping Program Launched

27y Beth Cox

DoubleClick Shopping Program Launched

New York City-based ad network DoubleClick Inc. in conjunction with Infospace.com launched a shopping andservices program that offers e-commerce adver...

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PhotoLoft.com Signs Rep Pact With Adsmart
Media

PhotoLoft.com Signs Rep Pact With Adsmart

27y Beth Cox

PhotoLoft.com Signs Rep Pact With Adsmart

Campbell, CA-based photo-sharing Web site PhotoLoft.com signed a rep agreement withAndover, MA-based online advertising network Adsmart, a subsidiary ...

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