What's the future of opt-in email, personalization, web advertising and promotion? Deborah made some predictions way back in 1997...and the future is ...
View articleFirst-time Internet users will be older, less affluent, and more feminine in 1999, according to market research from Inteco. Read More...
View articleIf a viewer checking local weather on MyYahoo! opens a full screen fat media window, downloads a coupon, makes an immediate purchase and also remember...
View articleTelevision commercials for online brokerages that present overly optimisticvisions of potential stock market riches are drawing attention fromregulato...
View articleOrlando, FL-based Lists.com Inc. said it is developing a searchengine and directory for e-mail lists on the Internet and is also developinga commercia...
View articleHow effectively can online customers be turned into regular customers at ecommerce sites through the use of incentives? Nick sticks his neck out with ...
View articleWhat happens to response rates over time in an online banner campaign? After 20,000 impressions in a given location, it dives...unless you do somethin...
View articleThe right formula for entertaining online consumers is the subject a report by USWeb/CKS, which seeks to examine how businesses can build viable enter...
View articleCleveland, OH-based online computer products retailer CompSource Inc. said it has signed withInternet Marketing Group Inc. of Florida "for virtually a...
View articleNew York City-based 24/7 Media Inc. has launched 24/7 Direct, aservice for direct marketers with transactional marketing objectives such asuser regist...
View articlePalo Alto, CA-based AdKnowledge, a provider of end-to-endWeb advertising solutions, delivered what it calls the Rich Media AdvertisingStandard (RichAd...
View articlePaid listings on AltaVista are a pain in the patootie, is the Net is... or is it ain't a branding vehicle, and sample size dust-up when testing creati...
View articleNick has the best defense against the advice of experts who don't have the faintest idea what they're talking about. Forget their resumes and qualific...
View articleThe development and adoption of Internet appliances will explode during the next 12 months, according to the report "Internet Appliances and Universal...
View articleDodgeville, WI-based clothing retailer Land's End Inc. launched a TV adcampaign designed to increase traffic at its Web shopping site. Read More...
View articleMore shots were fired in the ongoing war between cost-per- click versus cost-per-thousand last week. The issue has been slumbering for a while, at lea...
View articleThe Tip Of The Personalization Iceberg Deborah Kania Forget Spam. Deborah gives you the cornerstones of an effective direct email marketing effort. Re...
View articleEditor's note: What's happening on the always-active industry discussion lists? What's got people riled? What's the buzz? John Day tells all in the fi...
View articleRemember when being on the Net was cool? When it was full of college students, techies, and members of Generation X, Y, Z, or whatever your preference...
View articleHalf the job title is sales. The other half is manager. Janet tells you how to focus on the specific needs in your organization to match skills for op...
View articleNorfolk, VA-based Trader Online signed an advertisingagreement with General Motors designed to aid GM dealers in marketing the GMCertified Used Vehicl...
View articleCreating buyer preference -- gaining mind share of the purchasing netizen through effective branding -- is essential for web business success. But the...
View articleCable ISP @Home Network and Motorola Inc. launched a nationaladvertising campaign aimed at showing how the cable industry is making theInternet readil...
View articleResearch done in the UK found that Web users who configure, personalize or register on Web sites are more than twice as likely to buy online than thos...
View articleMaybe Sean's spent too much time thinking, maybe he's got some legitimate beefs. In either case, find out the top 10 things that he really hates about...
View articleWeb personalization is pretty neat stuff. But the personalization feature on your web site is just the tip of the iceberg. What's beneath the surface ...
View articleNick highlights some interesting assumptions web site publishers have, in that they create their own online language and often fall into the trap of t...
View articlePalo Alto, CA-based Centraal Corp. said that its RealNames Webnaming service has been adopted by barnesandnoble.com, Beyond.com,Egghead.com, InsWeb, O...
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