Palo Alto, CA-based TRUSTe, an Internetprivacy seal program,said it has developed a new Privacy Statement Wizard tool in collaborationwith MSN LinkExc...
View articleMore than 79.4 million adults, or 38 percent of the US population age 16 and older, are online according to the latest findings from IntelliQuest Rese...
View articleOnline ad software and service company NetGravity Inc. filed a registrationstatement with the Securities and Exchange Commission for a proposed second...
View articleInstead of trying to make the eyeballs come to you, the alternative approach for site publishers is to go where the eyeballs already are -- or will be...
View articleNew York City-based DoubleClickInc. said it has signedpartnerships with 15 clients using "DART for Advertisers," including Dell,USWeb/CKS, Travelocity...
View articleDeborah cuts through the hype on web personalization and points to the potential (and significant) economic benefits. But she doesn't give it a perfec...
View articleOpt-in e-mail marketing company NetCreations Inc. introduced TrackBot,a real-time e-mail response-tracking system that measures the results of itsPost...
View articleWeb measurement firm NetRatingssaid that its BannerTrackservices shows that Bonzi Software had the top-rated banner ad for the week ofFeb. 14. Read Mo...
View article4Internet, which describes itself as a vertical portal network, has joined the@dVENTURE Network, VentureDirectWorldwide's online advertising network. ...
View articleArgent Capital Corp. said it has acquired theNetVoucher.com Advertising System from Optimize Inc. of Birmingham, AL.Financial details were not disclos...
View articleNew York City-based HotSocket Inc. launched what it calls Web-Based Direct Response, a set of tools that offers products directly toconsumers in dedic...
View articleThere is a powerful tool available to marketers, and its name is email. But targeted email is a far different animalfrom the junk mail known as Spam. ...
View articleLike a good guest, the very best email follows certain expected protocol. Nick underscores the best behavior of email communication, and mixes in a fe...
View articleCost-per-click ad network ValueClick launched a new dynamic Web advertising solution that expands the targeting capabilities of the 10,000member netwo...
View articleGiant ad agency holding company Omnicom Group Inc. reported net income for theyear increased 28 percent to $285.1 million in 1998 from $222.4 million ...
View articleThe Internet is gathering steam in Europe, evidenced by scare stories in the local news, easier access, and....surprise!...a greater number of consume...
View articleConvergence is coming. What will it look like on the web? All audio, all the time? Or something more...uh,quiet? Read More...
View articleUnauthorized use of logos and images and use of hidden and visible text topthe list of online brand abuses, according to Alexandria, VA-basedCyveillan...
View articleThere are several ways to do banners wrong... and Chris highlights what he considers to be the best two proven ways to waste money on banner campaigns...
View articleThe ins and outs of precision marketing via targeted keywords and phrases. Deborah gives an in-depth tour of one well-known search engine. Read More...
View articleWhat do you think is the most influential factor in determining the response rate of an online DR campaign? Heres a hint...its not the creative. Read ...
View articleJanet Ryan muses over a suggestion to cut the supply on banner avails... and concludes that it sure makes sense. Here's why. Read More...
View articleWhat's the key to writing email copy that works? Nick tested several approaches and found one that won hands- down. And what he found might knock your...
View articleIt's time to unveil a new generation of advertising models and vehicles that will truly evolve the web beyond the banner.... Paul Bruemmer highlights ...
View articleSTORM Systems LLC, a developer ofperformance enhancement and infrastructure software for the Web, has hired USWeb/CKS of Santa Clara, CA to collaborat...
View articleWhat's your richest source of industry information? If you said trade shows, you may be overlooking some less-costly alternatives that might serve you...
View articleHow does Barry love email? Let him count the ways that email marketing can fulfill your online objectives. Read More...
View articleSuperStats.com Inc. has launched v. 2.0 of its www.superstats.com site, allowing Webmanagers access to real-time site tracking. Read More...
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