The number of Web sites seeking advertising increased 38 percent during 1998, according to the second annual Online Advertising Report (OAR) Year in R...
View articleMust an offline and online presence be mutually exclusive? Or can they co-exist beautifully, fully integrated and vested in the other's success? Nick ...
View articleHow can someone whose livelihood depends on the success and growth of online advertising actually call technology that blocks banner advertising a GOO...
View articleDelta Air Lines signed a five-year agreement with iXL Inc., an Atlanta-basedInternet services firm which will conceive, design and build Web-relatedpr...
View articleUSWeb/CKS Corp. acquired two companies outside the U.S.that provide system/network integration, network management and securitysystems--Sysicom of Fra...
View articleNo matter how much huffing and puffing and money you throw into online branding and ad banners, that kind of marketing will only get a visitor to your...
View articlePowerAdz.com said thatits CarCast Internet solution for creating locally branded, online automobilebuying services, now powers the Web sites of The Om...
View articleMost advertisers measure the click-through rates of their banner campaigns...but how meaningful a metric is that, really? Jaffer Ali says it's not a v...
View articleSan Francisco-based Andromedia Inc. , a supplier of what itcalls Smart eMarketing solutions, said revenues for the fourth quarter endingDec. 31 were u...
View articleWith this new medium called the Internet comes the need for new sales methods. New approaches. New ways of thinking. The old way of selling services j...
View articleMichael Fischler is redesigning his web site. Sprucing it up to make it more usable and friendly and inviting. And in doing so he's identified some of...
View articleDragon Systems Inc. , a provider of speechrecognition technology, said it has signed an agreement to work with AmericaOnline to develop and deploy spe...
View articleBy the year 2002, hotel bookings via the Internet will generate approximately$3.1billion in revenues for online providers, up from less than $100 mill...
View articlePalo Alto, CA-based Centraal Corp., creator of the RealNames Web page addressing system,signed a strategic distribution and reseller alliance with Ink...
View articleIt was the year of e-commerce for many, the pundits say. And no one knows that better than Amy Strycula, who bought every single item on of her holida...
View articleThe Internet is the best thing to happen to the hotel industry since the toll-free phone number, according to the lodging, gaming, and leisure researc...
View articleNew York City-based TMP Worldwide merged its online recruitment properties,The Monster Board and Online Career Center, creating Monster.com , a global...
View articleSo is rich media hype or hope? Truth is, it's mostly hype, for now. But very soon, the issues of connectivity speeds, special players and plug-ins, HT...
View articleCount Tom Hespos among the ClickZ readers who take serious issue with those who think that the concept of rich media is the enemy of a direct response...
View articleThe Newspaper Association of America's ClassifiedAdvertising Standards Task Force has introduced a common format that allowsclassified ad publishers, ...
View articleEmail marketing is indeed the killer app for the new year. But only if it is done right. Steve Markowitz offers up the key components of effective ema...
View articleHome electronics guide E/Town , a source for consumer electronics information on the Internet, signed a site redesign and rebranding partnershipdeal w...
View articleMeta-search engine site Cyber411 marked itsfirst anniversary of refusing to run pornographic advertising banners. Read More...
View articleIf online retailers make customer service the absolute core of their online business, they will never have to worry about losing business to bricks-an...
View articlePricing standards, sites that work, the end of the browser war, the breakup of that Redmond powerhouse...these are the things of Sean Carton's dreams....
View articleDespite the growing acceptance of the internet as a vehicle for conducting business, e-commerce still tends to be regarded as something of a stepchild...
View articleSo, your campaign has been bought. All the insertion orders are signed, the creative has been trafficked, and your sales reps have called you to confi...
View articleOgilvy & Mather Worldwide , a unit of WPPGroup Plc, won a $129 million contract to manage an anti-drug campaign, theClinton administration said. Read ...
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