Here's the last word on the debate that's been raging on these pages lately. Web advertising DOES work, Janet Ryan says. But most effectively in the r...
View articleMarketers are optimistic about 2005 budget increases and they areexpecting to spend more on the Web. Read More...
View articleStart stocking up on candles, stashing your money in your mattress, and packing your garage with nonperishable canned foods. It's not exactly the end ...
View articleVarsityBooks.com anonline seller of discounted college textbooks, launched a multi-million dollarmarketing campaign to expand its share of the $3 bill...
View articleRCN Corp. launched its new ISP brand with a print and radio advertisingcampaign throughout its Boston to Washington, D.C. target market. Read More...
View articleTwo companies...two radically different approaches to dealing with customer complaints. Which one do you want to do business with? Read More...
View articleConsultant Jim Sterne doesn't just get mad when he's subjected to poor customer service online...he gets downright poetic. Read the ClickZ bard waxing...
View articleGreg Bulmash hates malls...so this year, he decides to avoid the malls altogether and do all of his Christmas shopping online. How'd it go? Well...it ...
View articleSan Francisco-based Adauction.com said it has secured morethan $7 million in financing, with Convergence Partners signing on as the leadventure capita...
View articleThink a machine translation is just as effective as a translation performed by a real person in the flesh? Well...hardly. Suzan Nolan shows why with s...
View articleThere's no such thing as a free lunch! While this simple phrase seems to have been forgotten in the world of cyberspace, it holds true as much today a...
View articleKraft Foods, the nation's largest packaged food company, signed a deal withcable Internet access company @Home Network to bring Kraft holiday food ide...
View articleOne of the oft-quoted advantages of selling online is that the internet is "the great leveler." That is, a small business can compete effectively agai...
View articleLet's talk about the concept of our "email intimacy"...and use it to show how e-mail marketing can screw up your online brand. Needless to say, this w...
View articleBooking travel purchases online often costs more than going through traditional channels according to research by a Penn State University professor. R...
View articleInternet advertising veteran Rich LeFurgy has joined Palo Alto, CA-based AdKnowledge as a consultant to establishand chair the company's Strategic Adv...
View articleNick Usborne loves his emailbox...his discussion lists, his ezines and newsletters, his notes from his family and friends and colleagues.... The conne...
View articleAvenue A Media said that Peapod Inc. has selected the agency as itsInternet media agency of record. Read More...
View articleThe introduction of the Euro is one reason that close to 10 million Europeans will seek financial advice online by the year 2002, according to a repor...
View articleIf your online advertising efforts seem to be flagging, it's probably because your site design just doesn't invite visitors to take a load off and sta...
View articleNetRatings released the top 10 ad banners for the week of Nov. 29-Dec. 5. Read More...
View articleMost web publishers acknowledge that developing a site that attracts branded advertisers must be a key objective. But, surprisingly very few of these ...
View articleBrands that win your heart -- that make you feel all groovy about them -- have a huge advantage in the marketplace. What's that advantage? A growing a...
View articleGo2Net Inc., a network of technology- and community-driven Websites, signed a $3.75 million agreement with Fleet Credit Card Services tooffer Go2Net-b...
View articleDespite the internet's promise of reduced publishing costs, you can't ignore that the expense of creating and maintaining a web site have escalated tr...
View articleAlmost half of online users now access news via search engines or directory Web sites, and 40 percent get their news from online services, according t...
View articleIt may have something to do with the fact that Sean Carton spent last weekend hanging Christmas decorations next to still-blooming geraniums. Or it ma...
View articleReady to choose your e-commerce software? And how would you like that sir? With or without cookies? Sales tax and shipping charges on the side? Today'...
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