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View articleWhen Nick and Marco sit down to create a web site they disagree. Nick sees the site through the eyes of a "newbie." Marco has the perspective of a sea...
View articleAccording to recent survey figures from INTECO Corp., PC banking households blossomed from 3.8 million in the third quarter of 1997 to 7 million by th...
View articleWhat's the measure of a truly successful one-to-one marketing campaign? Deborah holds out several yardsticks to use.... Read More...
View articleNew York City-based NetCreations Inc. has beenselected to build and manage an opt-in e-mail list for get2net, a provider of public Internetaccess unit...
View articleVendors and media planners, why can't they get along? Amir Aslani wants to knock down the walls between the two sides and then get communicating. Read...
View articleDistance learning, where student and teacher are connected by technology rather than the classroom, is becoming a viable option to traditional teachin...
View articleAcuity Corp., a provider of Web-basedcustomer interaction software, said that WebCenter Express 2.2 is nowgenerally available and that 20 new companie...
View articleWhile most new car buyers may not be ready to buy over the Internet, they do plan on using the Web to help them shop for automobiles. Almost all (99 p...
View articleAiming to boost awareness of its MSNportal, Microsoft Corp. Mondayannounced it is launching a multimillion dollar national advertising campaign. Read ...
View articleLos Angeles-based GuestTrack Inc. launched an e-mailpersonalization product that uses profiles to target individuals and tailorthe content of e-mail m...
View articleWell, it's the day after the party that was the holiday buying frenzy of Christmas '98. And more than a few online merchants are nursing enormous hang...
View articleToronto-based Warp10 Technologies Inc. officially opened AdsGallery.com, which debuts with almost100 agencies, many exhibiting both their traditional ...
View article@Home Network Wednesday announced that itfinalized its acquisition of NarrativeCommunications, with a final price tag of $96 million. Read More...
View articleWith customer service becoming a major differentiating factor among companies these days, online support can play a vital role. Tom Kuegler outlines t...
View articleIn what is being hailed as the biggest Internet deal of its kind,America Online, Inc. Wednesday announced a$500 million advertising and marketing agre...
View articleThis week, Deborah lets loose with one more go-around on privacy and one-to-one marketing. Herewith... a very comprehensive look at developing a priva...
View articleAdKnowledge said thatNew York-based interactive direct marketing agency i-traffic signed a contract makingAdKnowledge its preferred ad serving technol...
View articleStamford, CT-based Thomson InteractiveMedia (TIM), a provider ofonline advertising solutions, was selected by The Atlanta Journal-Constitution , a Cox...
View articleBanks looking to increase their market share and retain customers are taking to the Internet, and will continue to do so in 1999. According to a repor...
View articleA new study from Saatchi & Saatchi concludes that for today’s marketers to be successful tomorrow, they had better understand “Genera...
View articleThe lack of bandwidth is THE most critical issue facing web advertising as an industry as we sail in 1999. Does anyone have a clue how the industry ca...
View articleCount the multi-level marketing business -- better known as network marketing -- as another industry being transformed by the Internet. And we're not ...
View articleHow mission critical is the company web site? The more your customers depend on your web site, the more you will also depend on it. And therein lies a...
View articleSan Francisco-based Ken Margolis Associates launched The Premium Network , a group of hand picked Web sites "of superior quality, visibility and with ...
View articleNetGravity launched NetGravity AdCenterfor Agencies, an integrated, end-to-end online marketing service designedspecifically for advertising agencies....
View articleTom Hespos has a big rant this week. "Here I am, trying to purchase targeted inventory on behalf of my clients, and my friendly neighborhood sales rep...
View articleAdKnowledge , a provider of Webadvertising management solutions, said that its 1998 online advertisingstatistics from more than 1,400 sites shows that...
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