Experian , a $1.6 billion database marketer,is expected to announce its intent on Nov. 10 to acquire an equity interest in Intellipost Corp. , accordi...
View articleIf connectivity service bundling is to work, companies will need to offer consumers a competitively priced package that is customized to their particu...
View articleA $100,000-plus online campaign emphasizing the superiority of Real Media's Open AdStream (OAS) ad serversoftware launched on 10 major online sites an...
View articleWired Digital in San Francisco, adivisionof Lycos, is running an ad for Hewlett-Packard's new color printing campaignthat takes the screen from black ...
View articleAvenue A Media in Seattle launched a new service, Sales Process Management, designed to generate incremental sales byrecognizing past visitors, delive...
View articleEncoding.com , an organization dedicated toconverting audio and video for the Internet, launched a Rich Media AdvertisingService made to enable intera...
View articleAdKnowledge introduced AdKnowledgeAdvisor, a tool providing a way to measure and optimize return on Webadvertising that tracks consumers' complete res...
View articleThe best marketing is marketing you don't have to do yourself. Read More...
View articleOnline advertising in Canada continues to soar according to the 1998 Ernst & Young Internet Advertising Survey. Findings indicate that 1998 first-half...
View articleA $575 million market last year, Internet exchanges will explode to set prices in $129 billion in sales in 2002-a full 29 percent of all Internet tran...
View articleFlycast Communications Corp. formallyintroduced ValueTrak, a solution "for tracking and maximizing the lifetimevalue of Web advertising campaigns." Re...
View articleVeronis, Suhler & Associates released the12th annual Communications Industry Forecast, which predicts thatadvertising spending growth will be paced by...
View articleA new report from TechProse Inc. in New York says opt-in e-mail is "outpacingtelemarketing and traditional direct mail as the fastest growing form ofb...
View articleThe Unique Media Network , based inColumbia, SC, signed sales rep agreements with Freeride.com and Mamma.com . Read More...
View articleInteractive Distributors Inc. in Los Angeles (IDI) said it is creating anetwork of local TV stations to cross-promote their genre-related catalog Webs...
View articleEmail Publishing Inc. in Boulder, CO, aprovider of message delivery and opt-in e-mail subscription services, isworking with BPA International to defin...
View articleCASIE , the Coalition for Advertising SupportedInformation and Entertainment, handed out honors recently at the Associationof National Advertisers Ann...
View articleWeb site developer 25online launcheda sitepromotion package that is "guaranteed to place a company high in search engineresults." Read More...
View articleArbitron NewMedia signed an agreement with Motorola subsidiary RadioWave.com , allowing Arbitron to use RadioWave software in tracking Internet listen...
View articleTektronix Inc. will "own the day" today by purchasingbanners across the topof every page on Microsoft's MSNBC.com site. Read More...
View articleCondon, who joins the company from DirecTV and has extensive experience in theadvertising industry. Read More...
View articleSanta Clara, CA-based Yahoo! Inc. saidit signed a definitiveagreement to acquire Yoyodyne Entertainment Inc. in a dealthat Bloomberg News valued at $2...
View articleEngage Technologies said itwill integrate its Precision Profiling technology into Microsoft Site Server3.0. Read More...
View articleOpt-in e-mail marketing company NetCreations Inc. ispartnering with LinkExchange to make NetCreations'database of 1.5 million Internet users available...
View articleRevnet Systems Inc. , an e-mail listmanagement products and services firm,launched of Revnet Express, an outsourcing service that provides electronicm...
View articleNews America Digital Publishing (NADP) in New York,producers of Fox Sports Online ; Fox News Online ; TV Guide Entertainment Network ; and Fox Market ...
View articleExcite's MatchLogic Inc. in Colorado launchedTrueSelect, a new service that it said "redefines intelligent targeting in thedigital marketing space," b...
View articleExcite Inc. named FredSiegel as senior vice-president, marketing. He will lead Excite's marketingand brand campaign in the next phase of consumer adop...
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