Everybody believes email is the killer app, the only true way to communicate one-on-one online. But you'd never know it judging from most web sites. H...
View articleUS e-commerce revenues will grow to between $580 and $970 billion by the year 2002, according to Giga Information Group, but other types of Internet i...
View articleOutsourcing ad sales to a third-party sales organization appeals to many Internet companies because building and managing an ad sales operation is an ...
View articleWe've come a long way since the banner GIF defined web advertising in 1994. People clicked with curiosity, average CTRs were double-digit, and a new a...
View articleSix million online consumers have been victims of credit card-related fraud or unauthorized use on the Web, according to a study conducted by Louis Ha...
View articleAny of you other media folks starting to get a little ticked at the 900-pound gorillas in this space? Come onTom knows you are. When media buyers find...
View articleLow Internet usage remains a problem across Europe, despite the frenzy surrounding free Internet access, according to research by Jupiter Communicatio...
View articleResearch done by the Consumer Electronics Manufacturers Association (CEMA) found that nearly 60 percent of online shoppers are using both established ...
View articleForbes recently published an article entitled Europe: The Next Internet Frontier. Read More...
View articleLast week, Janet looked at what ad reps from other media are doing to break into Internet advertising. This week, she switches roles and looks at how ...
View articleKeith is back after a three months sabbatical, and he has the lowdown on interstitials. Bet you thought users hate them and site publishers won't acce...
View articleAir travel will continue to dominate the travel products sold online, representing more than 80 percent of the online travel dollars spent, according ...
View articleCupertino, CA-based banner exchange HyperBanner introduced QuickBanner, afree banner creation tool designed to help small businesses quickly andeasily...
View articlePart one told you how web advertising actually works. Part two explained the metrics and capabilities of online advertising and how to measure ROI. Pa...
View articleSan Francisco-based Adauction.com re-launched its Web site tocreate a vertical portal for media buyers. Read More...
View articleBeverly, MA-based Marketing Options, an advertising and PR agency forhigh-tech companies, launched a new Web site for technology marketersthat offers ...
View articleDeborah gives you a lay of the land on the latest privacy issues. There's no single privacy policy approach. E-commerce prefers opt-out policies, cons...
View articleTop story honors on the I-Advertising and Online Ads discussion lists last week went to Richard Hoy, Online Ads' moderator for the past three years, w...
View articleSan Francisco-based Internet music service Spinner.com has joined VentureDirectWorldwide's @dVenture advertising network. Read More...
View articleSanta Clara, CA-based USWeb/CKS acquired Modern BusinessTechnology (MBT), a provider of IT consulting services based in Schaumburg,IL. Financial terms...
View articleThe latest results of Healtheon Corp.’s Internet Survey of MedicineTM revealed that 85 percent of physicians surveyed are currently using the In...
View articleNew York City-based Jupiter Communications said that a new studyfound that only 22 percent of media buyers make optimal use of clickstreamdata -- info...
View articleActon, MA-based IT online network Andover.Net said it added 25 advertisers inthe first quarter to its network of sites that provide information, softw...
View articleKnown for the past four years as WebPromote, YesMail.com launched its YesMail Permission Email Network, a newpermission-based e-mail marketing solutio...
View articleThe Home and Garden category attracts the highest percentage of first-time buyers, followed by the Gift category according to analysis by BizRate.com....
View articleSan Mateo, CA-based NetGravity said Internet publishers andnetworks in Latin America including Cade and Zaz in Brazil, InfoAcces inMexico and Prima in...
View articleCommunity portal GeoCities is rolling out a new ad serving delivery system, The Gadget Factory, aimed at boosting click-through rates to advertiser We...
View articleWhat, exactly, IS an impression? What constitutes a click? Has anyone figured it out? Well... actually, yes. Here's the second of a three-part series ...
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