4Internet, which describes itself as a vertical portal network, has joined the@dVENTURE Network, VentureDirectWorldwide's online advertising network. ...
View articleArgent Capital Corp. said it has acquired theNetVoucher.com Advertising System from Optimize Inc. of Birmingham, AL.Financial details were not disclos...
View articleNew York City-based HotSocket Inc. launched what it calls Web-Based Direct Response, a set of tools that offers products directly toconsumers in dedic...
View articleThere is a powerful tool available to marketers, and its name is email. But targeted email is a far different animalfrom the junk mail known as Spam. ...
View articleLike a good guest, the very best email follows certain expected protocol. Nick underscores the best behavior of email communication, and mixes in a fe...
View articleCost-per-click ad network ValueClick launched a new dynamic Web advertising solution that expands the targeting capabilities of the 10,000member netwo...
View articleGiant ad agency holding company Omnicom Group Inc. reported net income for theyear increased 28 percent to $285.1 million in 1998 from $222.4 million ...
View articleThe Internet is gathering steam in Europe, evidenced by scare stories in the local news, easier access, and....surprise!...a greater number of consume...
View articleConvergence is coming. What will it look like on the web? All audio, all the time? Or something more...uh,quiet? Read More...
View articleUnauthorized use of logos and images and use of hidden and visible text topthe list of online brand abuses, according to Alexandria, VA-basedCyveillan...
View articleThere are several ways to do banners wrong... and Chris highlights what he considers to be the best two proven ways to waste money on banner campaigns...
View articleThe ins and outs of precision marketing via targeted keywords and phrases. Deborah gives an in-depth tour of one well-known search engine. Read More...
View articleWhat do you think is the most influential factor in determining the response rate of an online DR campaign? Heres a hint...its not the creative. Read ...
View articleJanet Ryan muses over a suggestion to cut the supply on banner avails... and concludes that it sure makes sense. Here's why. Read More...
View articleWhat's the key to writing email copy that works? Nick tested several approaches and found one that won hands- down. And what he found might knock your...
View articleIt's time to unveil a new generation of advertising models and vehicles that will truly evolve the web beyond the banner.... Paul Bruemmer highlights ...
View articleSTORM Systems LLC, a developer ofperformance enhancement and infrastructure software for the Web, has hired USWeb/CKS of Santa Clara, CA to collaborat...
View articleWhat's your richest source of industry information? If you said trade shows, you may be overlooking some less-costly alternatives that might serve you...
View articleHow does Barry love email? Let him count the ways that email marketing can fulfill your online objectives. Read More...
View articleSuperStats.com Inc. has launched v. 2.0 of its www.superstats.com site, allowing Webmanagers access to real-time site tracking. Read More...
View articlePsst....wanna get an insider's view of email marketing? Click here! Read More...
View articleWhen Nick and Marco sit down to create a web site they disagree. Nick sees the site through the eyes of a "newbie." Marco has the perspective of a sea...
View articleAccording to recent survey figures from INTECO Corp., PC banking households blossomed from 3.8 million in the third quarter of 1997 to 7 million by th...
View articleWhat's the measure of a truly successful one-to-one marketing campaign? Deborah holds out several yardsticks to use.... Read More...
View articleNew York City-based NetCreations Inc. has beenselected to build and manage an opt-in e-mail list for get2net, a provider of public Internetaccess unit...
View articleVendors and media planners, why can't they get along? Amir Aslani wants to knock down the walls between the two sides and then get communicating. Read...
View articleDistance learning, where student and teacher are connected by technology rather than the classroom, is becoming a viable option to traditional teachin...
View articleAcuity Corp., a provider of Web-basedcustomer interaction software, said that WebCenter Express 2.2 is nowgenerally available and that 20 new companie...
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