There are several ways to do banners wrong... and Chris highlights what he considers to be the best two proven ways to waste money on banner campaigns...
View articleThe ins and outs of precision marketing via targeted keywords and phrases. Deborah gives an in-depth tour of one well-known search engine. Read More...
View articleWhat do you think is the most influential factor in determining the response rate of an online DR campaign? Heres a hint...its not the creative. Read ...
View articleJanet Ryan muses over a suggestion to cut the supply on banner avails... and concludes that it sure makes sense. Here's why. Read More...
View articleWhat's the key to writing email copy that works? Nick tested several approaches and found one that won hands- down. And what he found might knock your...
View articleIt's time to unveil a new generation of advertising models and vehicles that will truly evolve the web beyond the banner.... Paul Bruemmer highlights ...
View articleSTORM Systems LLC, a developer ofperformance enhancement and infrastructure software for the Web, has hired USWeb/CKS of Santa Clara, CA to collaborat...
View articleWhat's your richest source of industry information? If you said trade shows, you may be overlooking some less-costly alternatives that might serve you...
View articleHow does Barry love email? Let him count the ways that email marketing can fulfill your online objectives. Read More...
View articleSuperStats.com Inc. has launched v. 2.0 of its www.superstats.com site, allowing Webmanagers access to real-time site tracking. Read More...
View articlePsst....wanna get an insider's view of email marketing? Click here! Read More...
View articleWhen Nick and Marco sit down to create a web site they disagree. Nick sees the site through the eyes of a "newbie." Marco has the perspective of a sea...
View articleAccording to recent survey figures from INTECO Corp., PC banking households blossomed from 3.8 million in the third quarter of 1997 to 7 million by th...
View articleWhat's the measure of a truly successful one-to-one marketing campaign? Deborah holds out several yardsticks to use.... Read More...
View articleNew York City-based NetCreations Inc. has beenselected to build and manage an opt-in e-mail list for get2net, a provider of public Internetaccess unit...
View articleVendors and media planners, why can't they get along? Amir Aslani wants to knock down the walls between the two sides and then get communicating. Read...
View articleDistance learning, where student and teacher are connected by technology rather than the classroom, is becoming a viable option to traditional teachin...
View articleAcuity Corp., a provider of Web-basedcustomer interaction software, said that WebCenter Express 2.2 is nowgenerally available and that 20 new companie...
View articleWhile most new car buyers may not be ready to buy over the Internet, they do plan on using the Web to help them shop for automobiles. Almost all (99 p...
View articleAiming to boost awareness of its MSNportal, Microsoft Corp. Mondayannounced it is launching a multimillion dollar national advertising campaign. Read ...
View articleLos Angeles-based GuestTrack Inc. launched an e-mailpersonalization product that uses profiles to target individuals and tailorthe content of e-mail m...
View articleWell, it's the day after the party that was the holiday buying frenzy of Christmas '98. And more than a few online merchants are nursing enormous hang...
View articleToronto-based Warp10 Technologies Inc. officially opened AdsGallery.com, which debuts with almost100 agencies, many exhibiting both their traditional ...
View article@Home Network Wednesday announced that itfinalized its acquisition of NarrativeCommunications, with a final price tag of $96 million. Read More...
View articleWith customer service becoming a major differentiating factor among companies these days, online support can play a vital role. Tom Kuegler outlines t...
View articleIn what is being hailed as the biggest Internet deal of its kind,America Online, Inc. Wednesday announced a$500 million advertising and marketing agre...
View articleThis week, Deborah lets loose with one more go-around on privacy and one-to-one marketing. Herewith... a very comprehensive look at developing a priva...
View articleAdKnowledge said thatNew York-based interactive direct marketing agency i-traffic signed a contract makingAdKnowledge its preferred ad serving technol...
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