While most new car buyers may not be ready to buy over the Internet, they do plan on using the Web to help them shop for automobiles. Almost all (99 p...
View articleAiming to boost awareness of its MSNportal, Microsoft Corp. Mondayannounced it is launching a multimillion dollar national advertising campaign. Read ...
View articleLos Angeles-based GuestTrack Inc. launched an e-mailpersonalization product that uses profiles to target individuals and tailorthe content of e-mail m...
View articleWell, it's the day after the party that was the holiday buying frenzy of Christmas '98. And more than a few online merchants are nursing enormous hang...
View articleToronto-based Warp10 Technologies Inc. officially opened AdsGallery.com, which debuts with almost100 agencies, many exhibiting both their traditional ...
View article@Home Network Wednesday announced that itfinalized its acquisition of NarrativeCommunications, with a final price tag of $96 million. Read More...
View articleWith customer service becoming a major differentiating factor among companies these days, online support can play a vital role. Tom Kuegler outlines t...
View articleIn what is being hailed as the biggest Internet deal of its kind,America Online, Inc. Wednesday announced a$500 million advertising and marketing agre...
View articleThis week, Deborah lets loose with one more go-around on privacy and one-to-one marketing. Herewith... a very comprehensive look at developing a priva...
View articleAdKnowledge said thatNew York-based interactive direct marketing agency i-traffic signed a contract makingAdKnowledge its preferred ad serving technol...
View articleStamford, CT-based Thomson InteractiveMedia (TIM), a provider ofonline advertising solutions, was selected by The Atlanta Journal-Constitution , a Cox...
View articleBanks looking to increase their market share and retain customers are taking to the Internet, and will continue to do so in 1999. According to a repor...
View articleA new study from Saatchi & Saatchi concludes that for today’s marketers to be successful tomorrow, they had better understand “Genera...
View articleThe lack of bandwidth is THE most critical issue facing web advertising as an industry as we sail in 1999. Does anyone have a clue how the industry ca...
View articleCount the multi-level marketing business -- better known as network marketing -- as another industry being transformed by the Internet. And we're not ...
View articleHow mission critical is the company web site? The more your customers depend on your web site, the more you will also depend on it. And therein lies a...
View articleSan Francisco-based Ken Margolis Associates launched The Premium Network , a group of hand picked Web sites "of superior quality, visibility and with ...
View articleNetGravity launched NetGravity AdCenterfor Agencies, an integrated, end-to-end online marketing service designedspecifically for advertising agencies....
View articleTom Hespos has a big rant this week. "Here I am, trying to purchase targeted inventory on behalf of my clients, and my friendly neighborhood sales rep...
View articleAdKnowledge , a provider of Webadvertising management solutions, said that its 1998 online advertisingstatistics from more than 1,400 sites shows that...
View articleThe number of Web sites seeking advertising increased 38 percent during 1998, according to the second annual Online Advertising Report (OAR) Year in R...
View articleMust an offline and online presence be mutually exclusive? Or can they co-exist beautifully, fully integrated and vested in the other's success? Nick ...
View articleHow can someone whose livelihood depends on the success and growth of online advertising actually call technology that blocks banner advertising a GOO...
View articleDelta Air Lines signed a five-year agreement with iXL Inc., an Atlanta-basedInternet services firm which will conceive, design and build Web-relatedpr...
View articleUSWeb/CKS Corp. acquired two companies outside the U.S.that provide system/network integration, network management and securitysystems--Sysicom of Fra...
View articleNo matter how much huffing and puffing and money you throw into online branding and ad banners, that kind of marketing will only get a visitor to your...
View articlePowerAdz.com said thatits CarCast Internet solution for creating locally branded, online automobilebuying services, now powers the Web sites of The Om...
View articleMost advertisers measure the click-through rates of their banner campaigns...but how meaningful a metric is that, really? Jaffer Ali says it's not a v...
View article