Pegasystems has dusted off its crystal ball to share its 2020 predictions highlighting the key trends affecting businesses as they look ahead and adva...
View articleHow to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday...
View articleWhat does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...
View articleOpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. Read More...
View articleBrands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin i...
View articleWith a new Gartner report predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak's Ian Lowe shows how to get ...
View articleA comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...
View articleBy integrating machine learning along with the emerging technologies in supply chain management, companies can achieve a better understanding of the l...
View articleColleen Scollans leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve the...
View article21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...
View articleMarketers love to talk about personalization, but today it's more aspirational than operational for many organizations. As Neustar's Devon DeBlasio ex...
View articleSmarterHQ puts together the key components of CCPA and the steps marketers need to take to properly prepare your customer data and marketing for compl...
View articleMODCo Media's Erik Dochtermann and MiQ's Robert Jones offer up the tech trends that advertisers and marketers assume to be the most promising, along w...
View articleCMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterpr...
View articleAs the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Re...
View articleAscend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020. Read More...
View articleLytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020. Read More...
View articleCEO of Sourcepoint Ben Barokas looks at user experience in a world where cookies last just 24 hours. Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleWith a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...
View articleGartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...
View articleImagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...
View articleInvoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...
View articleNew report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...
View articleRetailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read More...
View articleAs companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....
View resourceAI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...
View articleLearn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...
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