From more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...
View articleReal world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...
View article“A large portion of the industry was under the impression that fraud had not made its way to OTT yet,” AdLedger Executive Director Christiana Cacciapu...
View articleGeofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...
View articleResearch by Juniper claims that RCS will achieve a 290% average annual growth taking the annual figure to 56 billion business RCS messages in 2023. Re...
View articleMore than 100 million products were purchased on last year's Amazon Prime Day. Key information about what sellers should expect and prepare for in 201...
View articleTogether with Facebook and Fospha, we've designed a free online course on measurement and attribution for marketers, to help educate decision makers o...
View articleAmazon has seen significant growth in ad spend directed towards its advertising platform in 2018, however, Amazon's platform is still quite new and no...
View resourceMarketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...
View articleMany brands are using chatbots to answer common customer service-related questions, record customer preferences, and improve business branding. Read M...
View articleThe category of ABM has come a long way in the last couple years. What will the next phase of its evolution be? Demandbase CMO Peter Isaacson discusse...
View articleFrom visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...
View articleThe combined entity will be able to glean insights and benchmarks from about nine trillion interactions daily, says Contentsquare's CEO/founder. The c...
View articleAdobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...
View articleFacebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...
View articleInstagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...
View articlePrivacy compliance is maturing and tools growing in popularity, finds new report. "The sequence now is: locate personal data, then map the flow of tha...
View articleToday’s consumers spend an average of three hours and 43 minutes a day on their mobile devices. How do we reach all these hyperconnected users in 2019...
View articleA survey of over 79,000 internet users between the ages of 16-22 in 45 markets debunks stereotypes about Gen Z consumers and reveals trends in their d...
View articleForrester found that two-thirds of Americans don’t mind watching ads accompanying free content, and 72% would rather watch video content containing ad...
View articleEverything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...
View articleLinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...
View articleTop email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...
View articleDespite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...
View articleDeloitte's new Heat AI aims to surface short-term online trends by analyzing as many as 100 million posts daily and generating up to one million predi...
View articleWith the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...
View articleEnterprise businesses use an average of 91 solutions, which can decrease overall efficiency of a tech stack. And right now in martech, many businesses...
View articleBlockchain market size is anticipated to increase to $23.3 billion by the year 2023 at a Compound Annual Growth Rate (CAGR) of 80.2 percent. A blockch...
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