63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...
View articleUS advertisers alone spent $7.41 billion dollars on Amazon advertising in 2018, which is a 122.6% increase YoY. Tips for maximizing that investment. R...
View articleTop social media marketing tools for 2019 and key points to consider for each. Hootsuite, Buffer, Lightful, Sprout Social – which is best for your bus...
View articleRoundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...
View articleSix of the core features when picking the best content management system (CMS) for your business in 2019 -- be sure to include these in your analysis....
View articleTVTY pioneered a real-time multichannel campaign using TV commercials and Amazon search. It led to a 40% lift in CTR, 25% lift in RoAS, and 21% fall i...
View articleStreaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...
View articleGartner predicts that by 2020, voice search will account for 30% of all web-browsing. Preparing your brand for this unprecedented rise in voice search...
View articleAnnouncing the winners from the ClickZ Marketing Technology Awards 2019! Huge congrats to each of these excellent companies for their achievements. Re...
View articleA new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...
View articleThere is no doubt that Influencer Marketing has taken the world by storm. If you have already mastered the basics, you are in the right place to learn...
View resourceAd blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...
View articleForbes found that it costs 5x as much to attract a new customer as to retain an existing one. Here's everything you need to know about calculating CLT...
View articleRoundup of top news in martech from the week of Mar 11-Mar 18, 2019. Read More...
View articleOn March 14, Facebook's Chief Product Officer and head of WhatsApp announced their departures, tied to Zuckerberg's new privacy-focused direction. Rea...
View articleConsumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...
View articleCompanies that take behavioral economics into account for marketing strategies see 85% more sales growth and 25% higher gross margins than competitors...
View articleCompared to Drupal or Joomla, what makes WordPress the CMS choice for a third of websites on the internet? A comparison of how their features stack up...
View articleEcommerce companies offering an omnichannel experience had 90% higher customer retention than those that those simply offering single channel experien...
View articleThis morning, Adthena announced $14 million to further expand into the US market and continue to develop products, specifically around paid search AI....
View articleLiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...
View articleCustomers of today have a problem: they hate marketing, and it’s everywhere. This is a problem for ecommerce, as digital marketing is a huge part o...
View resourceBrowser or bargain hunter, researcher or one-off buyer? Knowing how different people shop online lets you customize your online experience for each of...
View articleFive ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...
View articleJLL Retail estimates that ecommerce brands will build 850 physical stores in the next five years. Three tactics for your retail marketing plan this ye...
View articleHow the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...
View articleWhen it comes to the digital advertising playing field, Google, Facebook, and eCommerce marketplaces compete on different teams, with no incentive to ...
View resource