The rise of marketing attribution and the benefits for marketers
Data insights

The rise of marketing attribution and the benefits for marketers

8y Tereza Litsa

The rise of marketing attribution and the benefits...

There has been an increased prioritization in marketing attribution among marketers. How does this change the customer journey? Read More...

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ClickZ Buyers Guide: Bid Management Tools
Disruptive MarTech

ClickZ Buyers Guide: Bid Management Tools

8y Sam Lawson

ClickZ Buyers Guide: Bid Management Tools

Today marks the launch of the ClickZ buyers guide for bid management tools, covering a range of market leading vendors. Based on the results of months...

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6 ways HQ Trivia could open up to advertisers
Digital Marketing

6 ways HQ Trivia could open up to advertisers

8y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

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How HubBox is delivering the 'last mile revolution' to retailers and consumers
Ecommerce

How HubBox is delivering the 'last mile revolution' to retailers and consum...

8y Clark Boyd

How HubBox is delivering the 'last mile revolution...

We caught up with Sam Jarvis, CEO of HubBox, to discuss the challenges and opportunities in the Ecommerce delivery industry, and how his company is de...

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Seven ways brands can leverage Instagram Stories
Social media

Seven ways brands can leverage Instagram Stories

8y Tereza Litsa

Seven ways brands can leverage Instagram Stories

Instagram Stories have quickly become a powerful feature to improve engagement. Here we provide an overview of the most popular brands for every indus...

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User Engagement Top 100 Report: Subscription Retailers
Whitepaper | Ecommerce & Sales

User Engagement Top 100 Report: Subscription Retailers

8y

User Engagement Top 100 Report: Subscription Retai...

The growth in traffic to subscription box sites over the past three years has been phenomenal. But are marketers developing their growth strategies to...

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How subscription retailers can keep customers engaged
Ecommerce

How subscription retailers can keep customers engaged

8y Clark Boyd

How subscription retailers can keep customers enga...

The growth in traffic to subscription box sites over the past three years has been phenomenal. But are marketers developing their growth strategies to...

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Why do you need multi-touch attribution?
Analytics

Why do you need multi-touch attribution?

8y Sam Carter

Why do you need multi-touch attribution?

It goes without saying – marketers want to be good at what they do. And to achieve this, they need to produce conversions and leads without breaking t...

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Interview: Pierson Curtis, Growth Marketing Manager at Grubhub
Search

Interview: Pierson Curtis, Growth Marketing Manager at Grubhub

8y Sam Lawson

Interview: Pierson Curtis, Growth Marketing Manage...

On January 31, ClickZ hosted the first in a series of Buyers Forums in New York. Attended by over 40 senior marketers from brands and agencies, the ev...

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Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization
Blockchain

Brands and blockchain: How Walmart, Burger King and De Beers are snuggling ...

8y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

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The social media updates to keep from 2017
Digital Marketing

The social media updates to keep from 2017

8y Tereza Litsa

The social media updates to keep from 2017

While we have heard lots of predictions for 2018, here we look at what we can take from 2017 to inform our strategy in 2018. Read More...

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5 tips to adjust your content marketing strategy for 2018
Content

5 tips to adjust your content marketing strategy for 2018

8y Tereza Litsa

5 tips to adjust your content marketing strategy f...

Content marketing is evolving. Here’s how to keep up with the changes and get your content marketing strategy ready for the next twelve months. Read M...

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New: Marketing technology buyer's forums from ClickZ
Disruptive MarTech

New: Marketing technology buyer's forums from ClickZ

8y Sam Lawson

New: Marketing technology buyer's forums from Clic...

Marketers now spend 33% of their budget on new technologies and with the landscape growing from just 150 tracked marketing technologies in 2011 to ove...

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Marketing in the moment: Engaging with modern consumers
AI & Automation

Marketing in the moment: Engaging with modern consumers

8y Clark Boyd

Marketing in the moment: Engaging with modern cons...

Digital marketing brings more opportunities than ever before for brands to communicate with their audience. However, with the average attention span a...

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Six B2B content marketing predictions for 2018
Content

Six B2B content marketing predictions for 2018

8y Sam Lawson

Six B2B content marketing predictions for 2018

Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...

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Personalized video and the future of marketing
Content

Personalized video and the future of marketing

8y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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Conversion best practices toolkit
Whitepaper | Ecommerce

Conversion best practices toolkit

8y

Conversion best practices toolkit

Your landing page is the first impression of your business for many consumers. And since you only have a tenth of a second to make that first impressi...

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5 reasons CMOs should get behind ads.txt
Digital Advertising

5 reasons CMOs should get behind ads.txt

8y Al Roberts

5 reasons CMOs should get behind ads.txt

Ads.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...

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5 blockchain, decentralized and crypto-asset predictions for 2018
Blockchain

5 blockchain, decentralized and crypto-asset predictions for 2018

8y Jeremy Epstein

5 blockchain, decentralized and crypto-asset predi...

Never Stop Marketing CEO, blockchain evangelist and our resident on the topic, Jeremy Epstein, predicts the biggest things to hit the crypto-market th...

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Change agents: The unsung heroes of digital transformation
Change management

Change agents: The unsung heroes of digital transformation

8y Brian Solis

Change agents: The unsung heroes of digital transf...

The pace of innovation and disruption is accelerating. Digital change agents are instrumental in helping their companies stay competitive, spreading d...

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How will the social media landscape change in 2018?
Digital Marketing

How will the social media landscape change in 2018?

8y Tereza Litsa

How will the social media landscape change in 2018...

A new year brings new goals. What should we expect from social media in 2018. Read More...

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How Airbnb is putting AMP at the core of its digital strategy
Search

How Airbnb is putting AMP at the core of its digital strategy

8y Clark Boyd

How Airbnb is putting AMP at the core of its digit...

In this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...

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GDPR: How US businesses are preparing
Analytics

GDPR: How US businesses are preparing

8y Clark Boyd

GDPR: How US businesses are preparing

With the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

8y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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ClickZ's top 5 tech predictions for 2018
Emerging Technology

ClickZ's top 5 tech predictions for 2018

8y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September
Digital Transformation

Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular article...

8y Mike O'Brien

Did Amazon acquire Whole Foods with Bitcoin?: Clic...

We're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...

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Looking back on 2017: ClickZ's most popular articles from January, February and March
Digital Marketing

Looking back on 2017: ClickZ's most popular articles from January, February...

8y Mike O'Brien

Looking back on 2017: ClickZ's most popular articl...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...

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Flashback to the forecast: Revisiting our 2017 predictions
Leadership

Flashback to the forecast: Revisiting our 2017 predictions

8y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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