Cart abandonment is rampant, with fewer than a quarter of ecommerce transactions actually being completed. While expensive shipping is the number one ...
View articleA sophisticated recommendation engine has been a crucial part of Netflix's success. Using machine-learning algorithms, Netflix personalizes everything...
View articleThe lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...
View articleMarketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...
View articleData is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...
View articleThe General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...
View articleMany brands are starting to experiment with artificial intelligence, but NASA has been on board for years. Looking forward, the space agency plans to ...
View articleHow does the world’s largest restaurant chain make enough sense of its data to drive online conversations? According to Chad Sanderson, Subway's Exper...
View articleClickZ attended TechSEO Boost on November 30, a conference hosted by Catalyst at District Hall in Boston. As an event dedicated entirely to technical ...
View articleIn May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...
View articleAmazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...
View articleAs the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...
View articleIn just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...
View articleMarketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...
View articleReturns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there...
View articleWith the birth of the internet and the formation of social media, everyone is a publisher now. For marketers, this oversupply of content provides a ch...
View articleThe rise of marketing technology has created many questions regarding its status in the industry, but also its future. We attended MarTech Festival on...
View articleData democratization is the process of putting analytics in everyone’s hands, empowering more people within an organization to extract the insights th...
View articleBrian Solis, ClickZ’s featured Digital Leader for November, is the Principal Analyst at Altimeter Group and the author of seven best-selling, award-wi...
View articleCollaboration tools can improve efficiency whilst transforming the culture and communication of your business. With the market expected to reach $8.4 ...
View articleMarketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...
View articleOver the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...
View articleRediscover ClickZ as we unveil our new, fresh-faced look along with three additional categories to help senior marketers and business leaders navigate...
View articleOver the last 40 years, email marketing has evolved from a from a mass communication channel to one that can be targeted and personalized at scale. Wi...
View resourceIn part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...
View articleIn a four-part guest series, Jeremy Epstein, VP of Marketing at Sprinklr-turned-CEO of Never Stop Marketing, takes us on an epic journey to bring you ...
View articleMaking customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have one. ...
View resourceFollowing the global financial crisis of 2008, which many blamed on rampant greed and fraud in the financial services sector, regulators around the wo...
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