Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...
View articleFlucamp - a company that carries out paid clinical medical trials - keeps appearing on my newsfeed, but instead of annoying me like other ‘suggested p...
View articleThanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...
View articleOrganizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live S...
View articleContent marketing is being widely adopted, but a lack of clear strategy and interference from senior management is holding content teams back. Read Mo...
View articleA new report finds that content is valued more and more by UK companies, with 30% viewing it as 'business critical'. Read More...
View articleSoft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...
View articleConsider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensi...
View articleThe Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strat...
View articleAs brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...
View articleWe Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...
View articleCustomers are more vocal than ever about the brands they love — and hate. Should the chatter be left to the social media department, or do higher-ups ...
View articleOne solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...
View articleThis week's unmasked marketer is Jenna Tiffany, Digital Marketing Strategist at Communicator, who loves her her puppy Archie, and cringes when the buz...
View articleInnovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...
View articleAn always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...
View articleA study by the CMO Council has found that marketers are looking beyond traditional advertising agencies in favour of digital experts in their marketin...
View articleAccording to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at leas...
View articleWhile some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...
View articleAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...
View articleNick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...
View articleFacebook wants advertisers to be more strategic and creative with the vast amount of data that the social network has available on its users. Read Mor...
View articleDeveloping a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web desig...
View articleDigital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Read More...
View articleWith big players such as Kellogg's making facial coding central to its ad strategy, will marketers race to consider consumers' subtle and fleeting emo...
View articleRecent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see except...
View articleFor most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time...
View articleWhether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...
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